Library Systems & Services LLC
HQ - Marketing Campaign Manager
Library Systems & Services LLC, Rockville, Maryland, us, 20849
Job Type
Full-time
Description
The Marketing Campaign Manager is responsible for developing integrated digital campaigns, messaging, assets, and channels to drive brand awareness and increase the sales pipeline. The Marketing Campaign Manager will work closely with the Marketing & Sales Operations Specialist and report to the Director of Marketing.
Responsibilities
Develop high-impact brand awareness and demand-generation campaigns to achieve engagement and pipeline goals. Identify target audiences and develop integrated digital campaigns that engage, educate, and convert them to sales-ready lead.s Maintain webinar calendar as part of integrated campaigns and plan, run, and moderate webinars. Execute online marketing strategies, including display, web, social media, SEM, email, etc. Collaborate with cross-functional teams to create high-quality content for all buyer journey stages. Support conference planning and logistics Establish KPIs, track performance, measure, analyze, and adjust campaigns based on performance. Prepare marketing reports and analyses summarizing campaign results Use test and measure approach to iterate and optimize campaigns Requirements
A minimum of 2+ years of hands-on experience developing, executing, and optimizing integrated marketing campaigns Experience with leading CRM and marketing automation systems; Salesforce and Pardot preferable. Experience with ZoomInfo, GoToWebinar, and CMS a plus Demonstrated ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment Excellent collaboration skills and ability to influence team members and external agencies that don't report to you Self-driven with a can-do attitude
Full-time
Description
The Marketing Campaign Manager is responsible for developing integrated digital campaigns, messaging, assets, and channels to drive brand awareness and increase the sales pipeline. The Marketing Campaign Manager will work closely with the Marketing & Sales Operations Specialist and report to the Director of Marketing.
Responsibilities
Develop high-impact brand awareness and demand-generation campaigns to achieve engagement and pipeline goals. Identify target audiences and develop integrated digital campaigns that engage, educate, and convert them to sales-ready lead.s Maintain webinar calendar as part of integrated campaigns and plan, run, and moderate webinars. Execute online marketing strategies, including display, web, social media, SEM, email, etc. Collaborate with cross-functional teams to create high-quality content for all buyer journey stages. Support conference planning and logistics Establish KPIs, track performance, measure, analyze, and adjust campaigns based on performance. Prepare marketing reports and analyses summarizing campaign results Use test and measure approach to iterate and optimize campaigns Requirements
A minimum of 2+ years of hands-on experience developing, executing, and optimizing integrated marketing campaigns Experience with leading CRM and marketing automation systems; Salesforce and Pardot preferable. Experience with ZoomInfo, GoToWebinar, and CMS a plus Demonstrated ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment Excellent collaboration skills and ability to influence team members and external agencies that don't report to you Self-driven with a can-do attitude