Unique Solutions
Unique Solutions is hiring: Social Media Manager in Rochester
Unique Solutions, Rochester, NY, United States, 14600
We are a dynamic and growing company focused on creating engaging and impactful digital experiences. We are looking for a creative and results-driven Social Media Manager to oversee our social media presence and help us build and maintain a strong online community. If you have a passion for social media, a knack for content creation, and a desire to drive engagement, we’d love to have you join our team!
Key Responsibilities:
- Develop and implement social media strategies to align with company goals and target audience
- Manage and create engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Monitor, engage, and respond to followers, comments, and messages across all social media channels
- Manage and track social media campaigns, including paid ads, promotions, and organic content
- Analyze social media metrics and provide data-driven insights to optimize campaigns and improve engagement
- Collaborate with marketing, design, and content teams to create visually appealing and on-brand content
- Stay up-to-date with the latest trends, tools, and best practices in social media marketing
- Monitor competitors’ social media activity and provide recommendations for improvement
- Develop and maintain a content calendar to ensure consistent posting and timely responses
- Work closely with other departments to promote company news, events, product launches, and promotions
What We’re Looking For:
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience managing social media accounts and creating content for multiple platforms
- Strong understanding of social media platforms, trends, algorithms, and best practices
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Excellent written and verbal communication skills, with an eye for detail and creativity
- Ability to create engaging and visually appealing content (experience with Canva, Photoshop, or similar tools is a plus)
- Strong organizational and time management skills, with the ability to juggle multiple projects
- Strong analytical skills with the ability to report on social media performance and ROI
- A creative mindset with a passion for storytelling and building online communities
- Ability to work independently and as part of a collaborative team
What We Offer:
- Competitive salary and benefits package
- Opportunities for career growth and development
- A dynamic, creative, and supportive work environment