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BrainWorks

Director Performance Marketing

BrainWorks, San Francisco, CA, United States

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Industry 1: Construction
Industry 2: Logistics and Supply Chain
Industry 3: Marketing and Advertising

Job ID: 32729027183
Category: Sales and Marketing
Location: San Francisco, CA

WHAT YOU’LL DO

As the Director of Performance Marketing, you will be responsible for driving lead generation and customer acquisition. This role involves designing and executing data-driven campaigns to attract and nurture leads, optimize customer journeys, and align marketing strategies with the company's sustainability mission. You’ll collaborate closely with the sales and product teams to ensure measurable results and seamless user experiences.

KEY RESPONSIBILITIES

  1. Lead Generation Campaigns (40%)
  2. Design and execute multi-channel campaigns (digital ads, email, social media) to generate high-quality leads.
  3. Work closely with the VP of Marketing to allocate budget and manage ongoing optimization.
  4. Optimize campaigns based on performance metrics to maximize ROI.
  5. Support regional expansion efforts through localized ad targeting.
  6. Leverage traditional advertising strategies, such as out-of-home (OOH) or print, as part of integrated lead-generation efforts when appropriate.
  7. CRM Management and Automation (30%)
  8. Streamline and manage marketing automation tools and build lead-nurturing workflows.
  9. Use the CRM (HubSpot) to track and analyze lead progression and sales conversion rates alongside the sales team.
  10. Align marketing and sales processes to ensure seamless follow-ups and lead handoffs.
  11. Performance Analysis and Reporting (20%)
  12. Monitor campaign performance metrics (CPL, conversion rates) and provide actionable insights.
  13. Set up a campaign reporting dashboard based on real-time data.
  14. Prepare regular reports to communicate progress and areas of opportunity.
  15. Work with the content and design teams to develop landing pages, email copy, and digital ads.
  16. Test and refine creative assets to drive better performance.

ABOUT YOU: REQUIRED

  1. 3-5 years of experience in growth marketing, digital marketing, or lead generation.
  2. Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Klaviyo).
  3. Hands-on experience with Google Ads, LinkedIn Ads, and social media platforms for paid campaigns.
  4. Strong analytical skills, with a proven ability to analyze data and optimize campaigns.
  5. Excellent collaboration skills and the ability to work cross-functionally with marketing and sales teams.
  6. Knowledge or interest in sustainability, building materials, or the circular economy is a plus.

PREFERRED QUALIFICATIONS

  1. Experience creating and managing lead-nurturing workflows in a CRM.
  2. Familiarity with AI-driven marketing tools or analytics platforms.
  3. Strong written and verbal communication skills, with experience in developing customer-facing content.

PERKS & BENEFITS

  1. Unlimited PTO.
  2. Retirement plan and 401k matching.
  3. Comprehensive medical, dental, and vision insurance.
  4. Regular team events.
  5. Opportunity to work with a smart, diverse, climate mission-driven team.
  6. Play a core role in defining our fast-growing company.
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