We’re looking for a Head of Performance Marketing to lead our marketing team focused on B2B and B2G Lead Generation. Reporting to the Senior Head of Investment Operations, this position manages an in-house team of four (Lifecycle Marketing Manager, Partner Coordinator, Content Specialist and Marketing Manager), and all external agencies involved with digital marketing execution and content development. We’re looking for a data-driven and efficient leader skilled at building and motivating teams, but can also ‘do’ the work and won’t just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision and execution abilities including campaign execution, pipeline management, reporting/analytics and budget management. Ideally the candidate will have prior domain expertise in a digital channel, preferably email/1:1, PPC channels and/or SEO. The candidate must be well-versed in full funnel B2B lead generation capture and nurture, with strong instincts and experience in content development to execute well in these channels. This role interacts with a broad group of stakeholders, including business development, credit/lending team and programs, as well as external partners including agencies, borrowers and partners. This role requires a data-driven, proactive, goal-oriented individual with excellent communication skills, who is passionate about entrepreneurship and making a meaningful impact on diverse founders' lives.The qualified candidate for this role must reside in San Diego, CA county.
Duties and Responsibilities
- Drive qualified B2B Marketing Leads, through continuous improvement, A/B testing and optimization of digital marketing channels including PPC advertising (Search), SEO, CRM/email marketing and direct 1:1 outbound and inbound call campaigns.
- Oversee all digital marketing spend and activities in all aspects across multiple key vendors (LinkedIn, Google Ads, Hubspot, helpware/BPO outbound contact agency).
- Provide leadership and oversight on marketing technologies, data and analytics to understand performance, results and optimization opportunities for efficient spend and lead outcomes.
- Initiate, cultivate, and optimize digital marketing campaigns and efforts - ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives.
- Prioritize marketing projects, allocate resources accordingly, leveraging internal project management tools (Click Up), resources (calendars and integrated marketing) and Salesforce for contact management and CRM Marketing campaigns.
- Oversee all A/B testing and optimization opportunities across email, landing pages/CRO, paid campaigns.
Successful Candidates Will Possess
- 10+ years of experience in marketing with a strong focus on online marketing strategies and execution including paid ads (search), email, social (LinkedIn), SEO, Web and CRO.
- Strong email/direct marketing and lifecycle experience focused on long lead nurturing.
- Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary on a weekly basis.
- Deep understanding of other aspects of marketing (Brand/Design, Content) preferred.
- Experience with data/analytics oversight and direction.
- Proven ability to establish trust and loyalty, and develop and motivate a high performing team.
- Exceptional verbal and written communication skills.
- Passion and understanding of not just our mission, but also our borrowers, partners, employees, suppliers and vendors.
- Exceptional time management skills and ability to effectively prioritize competing priorities to ensure objectives are met.
- Supports business development and credit team on timely and accurate execution and maintenance of sales materials including sell sheets, Web site updates/landing pages and support for sales events.
Requirements
- Bachelor’s Degree required, MBA preferred.
- 10+ years of experience in B2B marketing, with a focus on demand generation and campaign management using the CRM and Marketing Automation systems. Experience with HubSpot and Salesforce preferred.
- Experience in financial services or lending space preferred, coupled with deep understanding of SMBs.
- Experience selling products or services to small businesses.
- 5+ years of experience Google Analytics, Google Search Console.
- Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly.
- Excellent project management and organization skills.
- Experience in managing marketing teams, agencies and third-party contractors.
- Familiarity with inbound and outbound contact management, strategies, best practices and tools.
- Proficient with Microsoft Office Suite (Word, PowerPoint, Excel).
- Work in the San Diego corporate office Tuesday through Thursday each week.