Universal Orlando Resort is hiring: Senior Art Director, Marketing and Sales in
Universal Orlando Resort, Orlando, FL, United States, 32885
Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.
JOB SUMMARY:
Working under the direction of the Associate Creative Director, responsible for the design integrity of marketing communications, strategies, campaigns and programs. Provides innovative art direction/graphic design, development of brand creative concepts and seamless execution. Personally, works on the visual and conceptual development of key brand(s) campaigns and programs. Teams with copywriters and other creatives to develop creative concepts, ensure brand-worthy executions and more. Works with Project Managers to understand creative assignment, timeline and budgets. Serves as an experienced team leader/mentor for creative associates (artists, UI/UX designers, copywriters, photographers, etc.) on campaigns or projects. Ensures work is consistent with UDX Orlando design quality and brand standards.
MAJOR RESPONSIBILITIES:
- CREATES & DIRECTS COMPELLING ART/GRAPHIC DESIGN
- Leads small team of art and design staff for assigned brands, campaigns, and programs in the creation of fresh, compelling creative that adds to the UOR customer experience and builds equity in the brand.
- Brings fresh direction and insight while maintaining visual integrity, brand standards, and excitement of the brand.
- Pursues creative excellence by staying abreast of fresh, award-winning, industry-leading design, concepts and consumer engagement trends.
- Mentors, leads and inspires other Art Directors and creative talent.
- Provides guidance and detailed direction to studio designers and vendors.
- Reviews all work submitted to ensure its quality, strategic integrity, and appropriate integration with brand campaigns and projects.
- Helps facilitate creative meetings.
- Oversees editing of the finished campaign/art/visual communication.
- Creates and develops storyboards and visual presentation for video concepts.
- UOR CORE BUSINESS, BRAND PORTFOLIO, BRAND STANDARDS AND TARGET AUDIENCES
- Stays abreast of brand standards and LP standards.
- Stays abreast of design trends particularly in travel, tourism and entertainment industry.
- Stays abreast of insightful, inclusive consumer and marketplace trends particularly in targeted channels and demographic groups.
- TEAMWORK/COLLABORATION
- Works hand-in-hand with copywriters and other creative team members and content creators to develop outstanding creative concepts and executions for campaigns and projects.
- Partners with producers for the creation of video and still assets, including planning, casting, image selection and more, from concept through final execution.
- Works closely with Project Managers and effectively manages partner expectations regarding creative deliverables.
- Consistently maintains and encourages an open line of communication with other team members.
- PRESENTATION AND ADDITIONAL SKILLS
- Develops and delivers compelling presentations for creative work.
- Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.