National Advertising Campaign Specialist

National Advertising Campaign Specialist

Job Category: Sales Support

Requisition Number: NATIO005505

Posted: February 3, 2025

Employment Type: Full-Time, On-site

Locations

Our Lamar Corporate office in Baton Rouge, Louisiana (LA) is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

Responsibilities:

• Oversee all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery.
• Manage the execution of dynamic digital campaigns ensuring scheduling and campaign compliance, upholding digital scheduling best practices.
• Act as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.
• Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials.
• Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution.
• Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly.
• Distribute posting instructions and creative images to local sales offices for national campaigns.
• Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign.
• Execute a high volume of digital scheduling on a daily basis.
• Compile and distribute status update reports for customers on a daily basis.
• Troubleshoot and help solve production-related issues with external and internal customers and partners to ensure on-time posting of national campaigns.
• Identify digital technical issues and take action accordingly.
• Manage iSpot order management from beginning to end.
• Attend weekly team meetings to provide campaign updates and reports to key stakeholders.
• Other tasks and responsibilities as assigned.

What we are looking for:

• Strong written and verbal communication skills.
• Strong discernment and predictive problem-solving skills.
• High sense of urgency and ability to work under pressure.
• Highly organized with a systematic approach to detail-oriented work.
• Ability to identify, analyze, and discuss issues and ideas clearly and effectively.
• Proficiency in Microsoft Office applications (Word, Excel, Google Sheets).
• Ability to work independently and act on own initiative.
• Critical and analytical thinking skills.
• Basic understanding of IT language and technical requirements.
• Customer focused and a team player.

Education and Experience:

• HS Diploma or equivalent required.
• BA/BS Degree in a related field such as Business, Marketing or Communications preferred.
• 3-5 years of related work experience is required.
• Previous work experience in media preferred.

Physical Demands and Work Environment:

• The primary work environment is an office.
• The specific physical demands include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
• The typical percentage of time spent traveling is less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, dedicated to helping both local businesses and national brands reach broad audiences every day.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic.