Amazon is hiring: Live Sports Measurement GTM, Global Video Advertising in New Y

Live Sports Measurement GTM, Global Video Advertising

Job ID: 2889852 | Amazon Advertising LLC

As a Live Sports Measurement GTM Specialist, you will help drive Amazon Ads' video measurement strategy and development across our portfolio of Live Sports properties, including Thursday Night Football (TNF), NBA, NASCAR, WNBA, and NWSL. The Measurement GTM Specialist leverages Nielsen-based audience insights and campaign measurement results to drive sales and customer strategies, supporting Sales teams in positioning Amazon's Live Sports properties as a critical part of full-funnel advertising solutions. This role requires an adept storyteller who can distill complex data sets into concise, actionable insights that inform sales strategies and enhance customer understanding of advertising performance. You will collaborate with key stakeholders across Amazon to establish best practices and execute impactful measurement that drive advertiser success.

Key Job Responsibilities

1. GTM Measurement Strategy: Collaborate with GTM Measurement and Insights leads to develop full-funnel impact narratives and strategies that drive customer engagement and revenue growth.
2. Campaign Study Management: Partner with stakeholder teams including Measurement Product, Live Sports Sales, Account Management (AM), Ad Operations and Customer Campaign Managers (CCMs) to manage end-to-end project execution for campaign study setup and present compelling live sports campaign narratives to customers as part of post season sales recaps.
3. Audience Insights and Data Strategy: Manage TNF, NBA, and NASCAR audience reporting using Nielsen and other measurement tools, and conduct audience analyses to inform sales strategies, property deep-dives, and elevate Amazon’s sports portfolio positioning in the marketplace.
4. Measurement and Research Planning: Consult with Live Sports Sales and Brand Partnerships teams to develop measurement and research learning agendas that align with customer campaign objectives.
5. Best Practice Development: Create measurement best practice playbooks to facilitate 3P and 1P measurement product trainings for Live Sports Sales, AM, and CCM teams.
6. Ad Hoc Support: Address customer and internal analysis requests for Live Sports properties, leveraging syndicated tools (Nielsen, MRI, GWI) to provide scalable and actionable insights for sales enablement.

BASIC QUALIFICATIONS

• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience managing programs across cross functional teams, building processes and coordinating release schedules.
• Bachelor's degree in marketing, communications, business, or equivalent.
• 6+ years of research experience in technology, sports, or media (preferably with a focus on sports).
• Advanced Excel skills, with a strong ability to manipulate and automate data and create reports.
• Curious mindset, strong adaptability, and ability to manage multiple projects simultaneously.

PREFERRED QUALIFICATIONS

• Experience interpreting data and making business recommendations.
• Strong proficiency with syndicated measurement tools (e.g., Nielsen, MRI, GWI).
• Experience executing campaign measurement studies and presentation of results.
• Knowledge of sports media landscape trends and advertising.
• Consultative and strategic partner to advertising customers.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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