Senior Analyst, Marketing - Audience Insights and Targeting Job at Universal Orl

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY

The position will be the primary analyst supporting the Audience Science team at Universal Destinations & Experiences. With audience insights as the cornerstone, the analyst will play a key role in strengthening the quality of our audience strategies by fueling recommendations to support best practices for targeting and personalizing experiences throughout the guest journey. This person will be responsible for analyzing internal and external data sources to craft detailed audience profiles, mining marketing data to craft clear and concise insights that will guide audience optimization and test-and-learn recommendations. This position will report to the Senior Manager, Audience Insights & Targeting, and will have the opportunity to engage frequently with Marketing & Sales leaders across the organization.

MAJOR RESPONSIBILITIES:

1. Leverage 1st, 2nd and 3rd party data sources to develop audience profiles that deliver clear and concise insights that inform and inspire relevant, audience-focused marketing strategies.
2. Analyze addressable marketing activations and identify successes, trends, and anomalies, making recommendations where appropriate to optimize tactics including targeting.
3. Meet regularly with measurement science, media activation and audience strategy teams to discuss audience performance trends and insights that can inform content and targeting strategies.
4. Partner with Data Science and Business Intelligence to build standardized reports and dashboards to support monitoring of designated KPIs and trends related