Product Marketing Content Manager

Product Marketing Content Manager

Date: Jan 17, 2025

Location: Any city, TX, US, 99999

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

Summary

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell’s differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell’s product positioning and go-to-market strategies.

Your role in our mission

Key Responsibilities:

• Content Strategy: Work closely with Marketing Content Manager to help inform content strategy that supports Gainwell’s marketing and business objectives with a focus on product-centric content creation.
• Product-Centric Content Creation: Develop high-quality content that clearly communicates the value of Gainwell’s solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more.
• Brand Voice & Tone: Ensure all content is aligned with Gainwell’s brand voice, messaging, and positioning.
• Cross-Functional Collaboration: Work closely with all marketing & communications teams to create tailored content for specific state accounts and sectors.
• Content Calendar Management: Help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Thought Leadership: Collaborate with thought leadership content team to ensure consistent messaging.
• Technical Translation: Translate technical product details into accessible, benefits-focused content.
• Performance Measurement: Use analytics to measure the effectiveness of product-centric content.
• SEO & Content Optimization: Ensure that product-centric content is optimized for search engines.
• Content Management: Maintain an organized repository of product content.

What we're looking for

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation within the healthcare industry.
• Strong writing and editing skills.
• Experience collaborating with product marketing teams.
• Strong project management skills.
• Knowledge of SEO best practices is preferred.
• Experience in healthcare public sector marketing is a plus.

What you should expect in this role

• Remote

The deadline to submit applications for this posting is 3/31/2024.

The pay range for this position is $100,000-$127,000.00 per year. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance.

Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer.