Marketing Manager - Content Creation Job at Richardson Bike Mart in Richardson

Position Overview: Bike Mart, a local leader in high-end cycling products, is seeking a creative and results-driven Marketing Manager focused on content creation to help elevate our brand. This role is critical in driving our customer engagement and loyalty through impactful video, email, SMS, and social media content, reflecting the quality and excitement of the Bike Mart experience. The ideal candidate will have a knack for storytelling and a passion for cycling and outdoor adventure.

Key Responsibilities:

1. Content Strategy & Planning
   

   Develop a comprehensive content calendar to support business goals and promotional efforts across email, video, SMS, and social media.
   Collaborate with store managers and product teams to identify key products, events, and seasonal campaigns that resonate with our audience.

2. Video Production & Editing
   

   Plan, shoot, and edit iPhone video content to highlight products, bike tutorials, safety tips, and customer stories.
   Create short-form, engaging videos for social channels, as well as long-form content for YouTube or website use.

3. Email Marketing
   

   Develop and manage regular email campaigns, ensuring that each communication is visually compelling, informative, and aligned with the Bike Mart brand.
   Segment audiences based on customer interests and purchasing behavior to optimize engagement and drive conversions.

4. SMS Campaigns
   

   Plan and execute SMS campaigns to reach customers with timely offers, event reminders, and product launches.
   Monitor SMS engagement metrics, such as open rates and click-throughs, and adjust tactics as needed.

5. Social Media Management
   

   Plan and execute social media content, emphasizing products, store events, and brand storytelling.

6. Performance Tracking & Reporting
   

   Use analytics tools to track and report on campaign performance, applying insights to refine content and strategy.
   Regularly measure video viewership, email open rates, and SMS engagement to ensure content effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in content marketing, ideally with a focus on video, email, and SMS.
• Proficiency in video editing software (e.g., iMovie, Adobe Premiere, or similar).
• Experience with email marketing platforms (e.g., Klaviyo, Yotpo) and SMS marketing tools (e.g., Attentive, Klaviyo).
• Experience with social media platforms such as Instagram, Facebook, and YouTube.
• Strong project management skills with the ability to handle multiple campaigns across channels.
• Knowledge of cycling, outdoor retail, or a similar lifestyle category is a plus.

Competencies:

• Content Creation: Ability to convey brand personality and values through engaging visuals and compelling written content narratives.
• Analytical Mindset: Comfortable using data to guide content strategy and improve engagement across channels.
• Detail-Oriented: Attention to detail in both content production and campaign execution to ensure consistency and quality.
• Customer-Centric Approach: Understands our customer base and aligns content to serve their interests, needs, and lifestyle.

Benefits Include:

• Competitive Salary
• 401K
• Paid Vacation
• Health, Vision and Dental Insurance
• Disability Insurance
• Life and Accident Insurance
• Industry Discounts
• Bonus potential