Sr Creative Copywriter - Somerville NJ Job at Baldwin & Obenauf, Inc. in Somervi

A LITTLE BIT ABOUT US:

BNO, a dynamic, full-service creative marketing & advertising agency headquartered in Somerville, NJ, and with offices in St. Petersburg, FL and Philadelphia, PA, is looking for an incredibly talented and driven Senior Creative Copywriter to develop key messaging content for a growing base of digital and social marketing work for our Fortune 500 clients. With more than 40 years in the communications business, we’ve had conversations with some of the most visionary humans on the planet…scientists, inventors, artists, and even a CEO or two. We listened. And we learned… like, A LOT! We believe in the power of a progressive mindset coupled with endless curiosity. If this way of thinking excites you as much as it does us, then we want to hear from you.

Overview

We are seeking a talented Sr. Creative Copywriter/Brand Storyteller to join our dynamic Healthcare team at BNO. In this role, you will craft compelling narratives that inspire, educate, and engage healthcare professionals, patients, and stakeholders. Your storytelling expertise will bring brands to life by building trust and making complex topics accessible and meaningful.

Key Responsibilities

• Brand Storytelling: Develop and articulate brand voices that resonate with diverse audiences, ensuring consistency across campaigns and platforms.
• Content Creation: Write high-quality, creative copy for a variety of mediums, including digital campaigns, websites, video scripts, social media, white papers, brochures, and presentations.
• Concept Development: Collaborate with design, strategy, and account teams to brainstorm and execute impactful creative concepts that align with client goals.
• Healthcare Expertise: Research and synthesize complex healthcare topics to produce accurate, insightful, and engaging content tailored to specific audiences.
• Campaign Execution: Partner with internal teams to develop and implement integrated marketing campaigns that elevate client brands.
• Client Collaboration: Participate in client meetings and presentations, effectively communicating ideas and storytelling strategies.

Qualifications

• Proven experience as a senior copy lead, ideally within the healthcare or life sciences industry, with a minimum of at least 3 years in this lead role.
• Exceptional writing, editing, and proofreading skills, with a strong attention to detail.
• Ability to translate technical or scientific information into compelling, human-centric narratives.
• Strong conceptual thinker with the ability to collaborate across disciplines.
• Familiarity with healthcare compliance and regulatory considerations.
• Proficiency in content management systems (CMS), SEO best practices, and social media platforms.
• A portfolio showcasing diverse creative work and storytelling expertise.

Job Summary

The focus of this job is making connections with people, motivating and inspiring them to achieve results. Poise and an engaging, empathetic communication style based on natural warmth and enthusiasm is the key to achieving the goals of this job. The work involves driving toward results by enrolling the commitment and buy-in of others. While the job requires strong initiative and self-direction, results are only achieved with and through people. A sincere appreciation for people and how they are each uniquely motivated is the foundation for designing and implementing interactive communication and decision-making processes. Knowledge and skill in how to successfully influence and persuade others by understanding how their individual needs and motivations link to goals is essential.

The job requires a high degree of “selling”, whether of ideas and policies within the organization, or products or services in the marketplace. The job environment is fast paced and results oriented. While there is urgency to goal achievement, responsibility for the achievement of results needs to be shared and effectively delegated when necessary. Initiating projects and processes beyond established organization practices will often require training and developing others and enlisting their support by using a “selling” rather “telling” communication style. A self-confident, extroverted style that can enliven, engage and positively impact individuals and groups is essential. The job has variety of tasks and is dynamic and changing. Because goals and desired results can quickly change, the job requires regularly meeting and pro-actively establishing relationships with new groups. The ability to understand, quickly react and motivate others to adapt to the changing organization environment is a critical key to success. In general, the core of this position requires a motivated and motivating team builder and organization developer.

Why Join Us?

At BNO, we believe in the power of creativity to help the world’s most important brands succeed. By joining our team, you'll have the opportunity to shape meaningful stories that improve lives, working alongside passionate professionals in a supportive, innovative environment.

Ready to make an impact? Apply now and let’s transform healthcare communication together!