Meet
Note: This position requires relocation, and a relocation package will be provided.
Key Responsibilities:
Contribute to the development and execution of marketing strategies for the CRC product launch.
Work with Market Planning to analyze the competitive landscape and conduct market research.
Lead the creation of advisory board content and gather strategic insights by collaborating with internal and external teams.
Develop and implement engagement strategies for Congress, working closely with Field-Based Marketers to connect with key opinion leaders and assess strategic brand implications.
Oversee the creation of Peer-to-Peer (P2P) speaker bureau content, aligning it with brand strategy.
Design the US marketing tactical plan in alignment with the overall strategy and competitive landscape, collaborating with the agency of record (AOR) and overseeing the brand budget.
Execute compelling promotional tactics for healthcare professionals (HCPs) and various stakeholders across multiple channels.
Manage important vendor relationships, including the promotional AOR.
Collaborate with Sales Training to develop and implement effective sales training content at meetings.
Communicate key brand messages effectively during Sales meetings.
Ensure compliance with all relevant laws, regulations, and company policies.
Willingness to travel up to 20% as needed.
Supervisory Responsibilities:
No current supervisory responsibilities; however, potential for future supervisory roles based on positive topline results.
Qualifications:
Education:
Master's degree in a relevant field with 13 years of experience, or
Bachelor's degree in a related field with 15 years of experience, or
An equivalent combination of education and experience.
Experience:
Proven experience in pharmaceutical marketing, particularly in promotions and strategic roles.
Experience in oncology is essential.
Product launch experience is highly preferred.
Background in sales, sales management, and managed care is a plus.
Skills and Abilities:
Strong ability to develop and communicate strategic concepts to brand and cross-functional teams.
Excellent cross-functional leadership abilities to foster consensus and drive decision-making.
High level of learning agility and understanding of market factors influencing brand performance.
Exceptional presentation and written communication skills.
Ability to analyze insights from market research, sales feedback, and other sources to enhance messaging and promotional activities.
Familiarity with FDA regulations related to pharmaceutical promotions and experience with Legal, Medical, and Regulatory review processes.
Understanding of reimbursement mechanisms for injectable and specialty oral medications.
Comprehensive knowledge of the managed care environment, including pharmacy and medical benefits design.
Proficient in MS Excel and financial modeling.
Strong project management capabilities.