Dashing Diva
Job Summary:
This role plays a crucial role in the digital advertising landscape, guiding and executing dynamic display media ad campaigns. This position seamlessly blends creativity with analytics, overseeing campaigns from their inception to post-analysis.
The role shapes our broader Display Media strategy, ensuring each campaign meets our objectives. Leadership and effective communication are essential: you will lead agency execution, strategy and liaison between the agency and the VP of Marketing and ELT and distill complex strategies and or data insights into digestible insights during weekly team meetings and reporting. Always prioritizing performance, you will refine campaigns and proactively address potential challenges.
Major Duties & Responsibilities: Strategize and Execute Campaigns: Design, implement, and optimize automated lifecycle marketing journeys and one-off campaigns across all CRM channels, including email, SMS, push notifications, and referral programs in addition to personalized content experiences on dashingdiva.com. Manage the Communication Calendar: Own and manage the marketing calendar to drive subscription growth among prospects and improve retention rates for existing customers, aligning efforts with channel KPIs and contribution goals. Customer Segmentation & Personalized Targeting: Develop robust segmentation and targeting strategies across CRM channels as well as dashingdiva.com to maximize conversion rates, improve LTV/CAC ratios, and boost retention. Nurture and Retain Customers: Create and maintain prospect nurture programs to foster long-term engagement, with a focus on customer education, product engagement, and retention. High-Quality Creative & Copy: Ensure all lifecycle marketing campaigns meet a high standard for creative and messaging by partnering with internal teams and serving as an extension of the in-house creative team to achieve business objectives. Analyze and Report Performance: Track, analyze, and articulate campaign performance by owning KPI reporting on a weekly and monthly basis, with regular opportunities to present findings and insights. Shape Lifecycle Strategy: Serve as the in-house expert on lifecycle marketing strategies, continuously refining and expanding Dashing Diva’s approach to lifecycle marketing to achieve key business outcomes.
Qualifications: A bachelor's degree in business, marketing, or equivalent professional experience. Robust analytical and technical capabilities with the ability to tell a story from data. Advanced proficiency in tools like Microsoft Excel or SQL, Keynote, and PowerPoint. 4+ years of experience collaborating with major brands and managing significant ad budgets to procure and roll out innovative, high-profile media campaigns. Working knowledge of industry trends, and native tools and knowledge. Outstanding organizational skills with a keen attention to detail. Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive Excellent written, verbal, presentation, and project management skills Elevated creative eye and aesthetic
You’ll love working at Dashing Diva because: Great work environment to grow and learn new skills We are collaborative and work closely with each other We give everyone a chance to be creative and value input and feedback We participate in fun events like Beautycon, NYFW In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
The role shapes our broader Display Media strategy, ensuring each campaign meets our objectives. Leadership and effective communication are essential: you will lead agency execution, strategy and liaison between the agency and the VP of Marketing and ELT and distill complex strategies and or data insights into digestible insights during weekly team meetings and reporting. Always prioritizing performance, you will refine campaigns and proactively address potential challenges.
Major Duties & Responsibilities: Strategize and Execute Campaigns: Design, implement, and optimize automated lifecycle marketing journeys and one-off campaigns across all CRM channels, including email, SMS, push notifications, and referral programs in addition to personalized content experiences on dashingdiva.com. Manage the Communication Calendar: Own and manage the marketing calendar to drive subscription growth among prospects and improve retention rates for existing customers, aligning efforts with channel KPIs and contribution goals. Customer Segmentation & Personalized Targeting: Develop robust segmentation and targeting strategies across CRM channels as well as dashingdiva.com to maximize conversion rates, improve LTV/CAC ratios, and boost retention. Nurture and Retain Customers: Create and maintain prospect nurture programs to foster long-term engagement, with a focus on customer education, product engagement, and retention. High-Quality Creative & Copy: Ensure all lifecycle marketing campaigns meet a high standard for creative and messaging by partnering with internal teams and serving as an extension of the in-house creative team to achieve business objectives. Analyze and Report Performance: Track, analyze, and articulate campaign performance by owning KPI reporting on a weekly and monthly basis, with regular opportunities to present findings and insights. Shape Lifecycle Strategy: Serve as the in-house expert on lifecycle marketing strategies, continuously refining and expanding Dashing Diva’s approach to lifecycle marketing to achieve key business outcomes.
Qualifications: A bachelor's degree in business, marketing, or equivalent professional experience. Robust analytical and technical capabilities with the ability to tell a story from data. Advanced proficiency in tools like Microsoft Excel or SQL, Keynote, and PowerPoint. 4+ years of experience collaborating with major brands and managing significant ad budgets to procure and roll out innovative, high-profile media campaigns. Working knowledge of industry trends, and native tools and knowledge. Outstanding organizational skills with a keen attention to detail. Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive Excellent written, verbal, presentation, and project management skills Elevated creative eye and aesthetic
You’ll love working at Dashing Diva because: Great work environment to grow and learn new skills We are collaborative and work closely with each other We give everyone a chance to be creative and value input and feedback We participate in fun events like Beautycon, NYFW In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!