Product Marketing Manager

Job Summary We're seeking a Product Marketing Manager to drive go-to-market strategies and ensure that new product launches align with customer needs and market trends, from initial ideation through to launch and beyond. This role supports product lifecycle management, collaborating closely with cross-functional teams and retail partners to ensure effective positioning, promotion, and performance tracking. The ideal candidate combines a passion for beauty and cosmetics with strong analytical skills, experience in consumer insights, and a knack for storytelling that resonates with diverse audiences. Job Description Develop and execute go-to-market strategis and plans for new product launches and marketing initiatives. - Collaborate with design, R&D, and production teams to ensure product features align with brand and consumer trends. - Conduct market research to inform product positioning, pricing strategies, and target customer segmentation. - Monitor and analyze competitor activity and industry trends to refine product marketing strategies. - Manage product launch calendars and timelines to ensure effective and timely rollout. - Work closely with sales teams and retailers to build marketing materials and support campaigns that drive sales growth. - Analyze and report on product performance post-launch, generating actionable insights for continuous improvement. - Develop digital and in-store promotional strategies and content to maximize consumer engagement. - Create and manage product training materials for internal teams and retail partners. Qualifications 4+ years of experience in product marketing or related roles in beauty, cosmetics, or fashion industries. - Proven track record of successful product launches and demonstrated experience in cross-functional collaboration. - Strong presentation and communication skills for engaging with stakeholders, including C-suite, vendors, and retail partners. Ability to manage multiple projects in a fast-paced environment with a high level of attention to detail. - Experience in data-driven decision-making, including KPI tracking and analysis. - Bilingual in Korean and English is preferred. What's On Offer Great work environment to grow and learn new skills - We are collaborative and work closely with each other - We give everyone a chance to be creative and value input and feedback - Team lunches, team outings, and team-building activities * Summer Fridays!

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.