Fivetran, Inc.
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
Do you have the right skills and experience for this role Read on to find out, and make your application. About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Senior Regional Marketing Manager to own end-to-end planning and implementation of field marketing programs in North America, East Region. You will partner closely with Account Based Marketing and regional sales teams to build and execute a multi-channel marketing and ABM strategy that drives awareness, engagement, pipeline growth and maturation in one of our high-growth regions. This is a full-time position based out of our Denver, CO office or remote in the US. Technologies You’ll Use Salesforce, Demandbase, Project Management tools, Looker, Excel What You’ll Do Align with North America Regional Sales Directors, Account Executives, Account Based Marketing and Partner Marketing to develop marketing strategies and plans that achieve sales and marketing targets, and meet corporate objectives. Lead and support the end-to-end management of events, including venue/platform selection, vendor management, creative branding, logistics, partner integration, onsite/virtual support, internal communication, and post-event reporting. Partner with Account-Based Marketing (ABM) in the region, curating high-touch/high-value experiences such as events, direct mail, and digital campaigns to engage strategic accounts. Understand marketing targets, monitor key metrics including pipeline and MQL performance, regularly report on results, and adapt plans and programs as required to meet objectives. Continuously test, monitor, and refine marketing programs to increase conversion, engagement, pipeline progression, and growth. Collaborate to mobilize resources from partner teams including PR, social media, digital marketing, brand, product marketing, and operations. Work closely with analytics to identify new segments, drive program and funnel conversion, and optimize the customer journey. Stay current on industry trends, competitive landscape and best practices, informing and adapting our approach as needed. 5+ years experience of regional event or field marketing experience within B2B technology, track record for executing in-person, virtual, and hybrid events that meet MQL and pipeline goals. Proven ability to partner effectively with sales teams, understanding the sales cycle to align marketing efforts with business goals. Strong analytical skills, with an ability to use data and metrics to influence decisions, optimize campaigns, and track performance. Proficiency with Salesforce, project management tools, and marketing platforms like Marketo and Looker for tracking and reporting campaign and sales activity. Exceptional project management abilities, capable of managing multiple priorities on time, within budget. Bonus Skills Certified Meeting Professional (CMP) Certification Demandbase Certification Pay Range $149,572.50 — $186,965.62 USD Perks and Benefits 100% employer-paid medical insurance * Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. * May vary by country and worker type - please reach out to your recruiter for more information We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy.
#J-18808-Ljbffr
Do you have the right skills and experience for this role Read on to find out, and make your application. About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Senior Regional Marketing Manager to own end-to-end planning and implementation of field marketing programs in North America, East Region. You will partner closely with Account Based Marketing and regional sales teams to build and execute a multi-channel marketing and ABM strategy that drives awareness, engagement, pipeline growth and maturation in one of our high-growth regions. This is a full-time position based out of our Denver, CO office or remote in the US. Technologies You’ll Use Salesforce, Demandbase, Project Management tools, Looker, Excel What You’ll Do Align with North America Regional Sales Directors, Account Executives, Account Based Marketing and Partner Marketing to develop marketing strategies and plans that achieve sales and marketing targets, and meet corporate objectives. Lead and support the end-to-end management of events, including venue/platform selection, vendor management, creative branding, logistics, partner integration, onsite/virtual support, internal communication, and post-event reporting. Partner with Account-Based Marketing (ABM) in the region, curating high-touch/high-value experiences such as events, direct mail, and digital campaigns to engage strategic accounts. Understand marketing targets, monitor key metrics including pipeline and MQL performance, regularly report on results, and adapt plans and programs as required to meet objectives. Continuously test, monitor, and refine marketing programs to increase conversion, engagement, pipeline progression, and growth. Collaborate to mobilize resources from partner teams including PR, social media, digital marketing, brand, product marketing, and operations. Work closely with analytics to identify new segments, drive program and funnel conversion, and optimize the customer journey. Stay current on industry trends, competitive landscape and best practices, informing and adapting our approach as needed. 5+ years experience of regional event or field marketing experience within B2B technology, track record for executing in-person, virtual, and hybrid events that meet MQL and pipeline goals. Proven ability to partner effectively with sales teams, understanding the sales cycle to align marketing efforts with business goals. Strong analytical skills, with an ability to use data and metrics to influence decisions, optimize campaigns, and track performance. Proficiency with Salesforce, project management tools, and marketing platforms like Marketo and Looker for tracking and reporting campaign and sales activity. Exceptional project management abilities, capable of managing multiple priorities on time, within budget. Bonus Skills Certified Meeting Professional (CMP) Certification Demandbase Certification Pay Range $149,572.50 — $186,965.62 USD Perks and Benefits 100% employer-paid medical insurance * Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. * May vary by country and worker type - please reach out to your recruiter for more information We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy.
#J-18808-Ljbffr