CookUnity is hiring: Content Marketing Manager in New York

About the Role

CookUnity is looking for a strategic and creative Content Marketing Manager to join our Growth Marketing team. In this role, you will shape and execute a content strategy that drives organic growth, enhances brand visibility, and aligns seamlessly across Growth and Brand Marketing initiatives. You'll work closely with cross-functional teams to deliver high-impact, SEO-optimized content that resonates with our audience and supports CookUnity's mission to deliver chef-crafted meals nationwide.

Content Strategy and Planning

• Develop and implement a comprehensive content strategy and editorial calendar that supports company goals and integrates efforts across Growth Marketing, Brand Marketing, and other teams.
• Collaborate with cross-functional teams, including Product, SEO, Design, and Chef Success, to ensure consistency and alignment in messaging across channels.

Content Creation and Management

• Lead the creation of high-quality, engaging, and SEO-optimized content for blogs, organic landing pages, web, and app properties.
• Oversee content production for additional channels, including email, social media, and paid campaigns, ensuring consistency in brand voice and quality.
• Manage and mentor freelance writers, editors, and content creators to deliver on-brand and timely content.

SEO and Performance Optimization

• Partner with the SEO team to integrate data-driven insights into content strategies, improving search rankings and driving organic traffic.
• Track, measure, and analyze content performance to optimize strategies and ensure measurable impact on key KPIs.

Video and Multimedia Content

• Collaborate with the video content team to align visual storytelling with the overarching content strategy and reinforce key brand messages.

Cross-Functional Support

• Provide content expertise to teams such as Portfolio, Menu Optimization, and Chef Success, creating targeted materials that support customer needs, product offerings, and strategic goals.

Experience and Expertise

• Bachelor's degree in Marketing, Communications, Journalism, or a related field—or equivalent experience.
• 5+ years of experience in content marketing, strategy, or a related role, preferably in fast-paced environments such as e-commerce or subscription services.
• Strong writing, editing, and storytelling skills, with a sharp eye for brand voice and detail.
• Proven track record of developing and executing successful content strategies that drive engagement and results.
• Deep understanding of SEO best practices and experience leveraging tools like Google Analytics, SEMrush, or Ahrefs.
• Familiarity with CMS platforms (e.g., WordPress, Contentful, Webflow) and cross-channel content distribution (blog, email, social, paid media).

Collaboration and Communication

• Excellent interpersonal skills with a proven ability to work cross-functionally and influence without authority.
• Strong project management skills, able to juggle multiple priorities in a fast-paced environment.

Mindset and Work Style

• Creative thinker with a passion for storytelling and customer-centric content.
• Highly organized, proactive, and detail-oriented, with a bias toward action and delivering results.
• Comfortable thriving in a hybrid or remote-first work environment.

🩺 Health Insurance coverage

⛱ PTO policy and paid sick days

🌅 401k Plan.

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽️‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾️‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!