Job Description
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
Delivering over 3 million meals per month, we empower working chefs, tripling their income and supporting their growth. CookUnity is committed to fueling stronger communities by embracing opportunities to make a positive social impact, whether through combating food insecurity, supporting local businesses, or creating opportunities for culinary talent across the Americas.
About the Role
CookUnity is looking for a strategic and creative Content Marketing Manager to join our Growth Marketing team. In this role, you will shape and execute a content strategy that drives organic growth, enhances brand visibility, and aligns seamlessly across Growth and Brand Marketing initiatives. You'll work closely with cross-functional teams to deliver high-impact, SEO-optimized content that resonates with our audience and supports CookUnity's mission to deliver chef-crafted meals nationwide.
Key ResponsibilitiesContent Strategy and Planning
- Develop and implement a comprehensive content strategy and editorial calendar that supports company goals and integrates efforts across Growth Marketing, Brand Marketing, and other teams.
- Collaborate with cross-functional teams, including Product, SEO, Design, and Chef Success, to ensure consistency and alignment in messaging across channels.
Content Creation and Management
- Lead the creation of high-quality, engaging, and SEO-optimized content for blogs, organic landing pages, web, and app properties.
- Oversee content production for additional channels, including email, social media, and paid campaigns, ensuring consistency in brand voice and quality.
- Manage and mentor freelance writers, editors, and content creators to deliver on-brand and timely content.
SEO and Performance Optimization
- Partner with the SEO team to integrate data-driven insights into content strategies, improving search rankings and driving organic traffic.
- Track, measure, and analyze content performance to optimize strategies and ensure measurable impact on key KPIs.
Video and Multimedia Content
- Collaborate with the video content team to align visual storytelling with the overarching content strategy and reinforce key brand messages.
Cross-Functional Support
- Provide content expertise to teams such as Portfolio, Menu Optimization, and Chef Success, creating targeted materials that support customer needs, product offerings, and strategic goals.
Experience and Expertise
- Bachelor's degree in Marketing, Communications, Journalism, or a related field—or equivalent experience.
- 5+ years of experience in content marketing, strategy, or a related role, preferably in fast-paced environments such as e-commerce or subscription services.
- Strong writing, editing, and storytelling skills, with a sharp eye for brand voice and detail.
- Proven track record of developing and executing successful content strategies that drive engagement and results.
- Deep understanding of SEO best practices and experience leveraging tools like Google Analytics, SEMrush, or Ahrefs.
- Familiarity with CMS platforms (e.g., WordPress, Contentful, Webflow) and cross-channel content distribution (blog, email, social, paid media).
Collaboration and Communication
- Excellent interpersonal skills with a proven ability to work cross-functionally and influence without authority.
- Strong project management skills, able to juggle multiple priorities in a fast-paced environment.
Mindset and Work Style
- Creative thinker with a passion for storytelling and customer-centric content.
- Highly organized, proactive, and detail-oriented, with a bias toward action and delivering results.
- Comfortable thriving in a hybrid or remote-first work environment.
🩺 Health Insurance coverage
⛱ PTO policy and paid sick days
🌅 401k Plan.
🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽️♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
👩🏾️🏫 Personalized Spanish coach
🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.