Marketing Lead, Content Production Job at Crisis Prevention Institute in Milwauk

Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

As a member of the team, you can expect to:

• Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
• Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
• Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Content Production Lead is responsible for the planning and execution of marketing content and campaign implementations across key business categories and end markets. In this role, you will foster collaborative relationships within the Marketing team and cross-functional collaboration with Product, Sales, eCommerce, International, and CPI leadership while serving as a liaison for campaign execution and communication initiatives. Additionally, the Content Production Lead will develop, manage, and execute content; leading the ongoing evolution of CPI’s work and raising the bar on how we communicate with targeted audiences.

What You Get To Do Everyday:

• Establish global guidelines and standards around brand voice and tone to ensure consistency in all communications.
• Create, plan, and maintain a production calendar and workflows for technical content development, including instructional videos, webinars, and web content.
• Develop concepts and content for everything included in an integrated campaign, from taglines and video scripts to concepts for tradeshow installations and digital activations.
• Edit and fact-check pieces of content generated by Copywriters or other Content Producers.
• Use Search Engine Optimization (SEO) best practices to optimize articles and increase visibility.
• Act as a liaison with Designers to enrich the text with visual aids, such as images, infographics, and charts.
• Shape language and tone used in sales emails, banners, and brochures.
• Create and oversee monthly and quarterly content reports and analyze key metrics to measure the effectiveness of content.
• Interview clients, industry experts, and internal teams to obtain business and strategic insights.
• Research industry-related topics and identify gaps in CPI’s content.
• Ensure all content is up to date with industry standards and best practices.
• Perform other position-related duties as assigned.

You Need to Have:

• Bachelor's degree in marketing, advertising, communications, journalism, or a related field
• Five years or more work experience in marketing, brand, strategy, research, or relevant roles
• Five years or more experience crafting content strategy within a branded environment, whether agency-side or in-brand
• Experience as a Senior Copywriter, Content Producer, or similar role with end-to-end content production from narrative and strategy development through delivery and measurement
• Experience in developing integrated, strategic content strategies and ecosystems
• Experience working on large, integrated campaigns and successfully communicating complex concepts with varying levels of awareness and understanding
• Ability to assess which variables are driving results and link actions to business outcomes
• Ability to Solve complex and diverse problems, using judgment and knowledge of multiple creative mediums to help define and execute successful customer experiences
• Creative and confident writer with high attention to detail in correct spelling and punctuation
• Strong drive to support and champion the CPI mission and the community of CPI Certified Instructors
• Strong communication skills with great writing and story-telling skills
• Strong organization and time-management skills with the ability to work under pressure of tight deadlines and changing priorities
• Excellent teambuilding skills with the ability to attract, develop, and retain a high-performing team
• Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues
• Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
• Strong business acumen and strategic thinking ability

We'd Love to See:

• Experience with global or international marketing content and strategies
• Experience with Content Management Systems (e.g. Optimizely)
• Experience in healthcare, education, human services, or training-related industries

What We Offer:

• $70,000 - $80,000 annual salary
• Annual company performance bonus
• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid work schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexualorientation, gender, gender identity, or expression (including against any individual that is transitioning, hastransitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical ormental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, orany other basis prohibited by applicable federal, state, or local law. The Company will consider foremployment qualified applicants with criminal histories in a manner consistent with local and federalrequirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement,promotion, transfer, training, compensation, benefits, employee activities, and general treatment duringemployment.