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Visionary Technology Consultants

SEO & Analytics Specialist Job at Visionary Technology Consultants in Columbia

Visionary Technology Consultants, Columbia, MD, United States, 21046

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Job Description

Job Description

Position Title: SEO & Analytics Specialist
Location: Howard County (Remote/Hybrid/On-site)
Department: Marketing & Digital Strategy
Reports To: PgM
Employment Type: Full-Time (60 Days possible follow-on)
Salary Range: $TBD

 

Position Overview:

We are seeking a highly skilled SEO & Analytics Specialist to lead our digital optimization efforts and drive strategic growth. This role requires deep expertise in search engine optimization, data analytics, and digital marketing strategy. The ideal candidate will be a thought leader who can develop innovative SEO strategies, manage complex analytics projects, and deliver actionable insights to improve overall marketing performance.

 

Key Responsibilities:

  • Develop and lead comprehensive SEO strategies to increase organic search visibility and drive website traffic.
  • Conduct in-depth keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
  • Perform technical SEO audits and implement solutions to enhance site architecture, indexing, and crawling.
  • Utilize advanced analytics tools (e.g., Google Analytics, Google Tag Manager, SEMrush, Ahrefs) to monitor and report on website performance.
  • Collaborate with content creators to ensure SEO best practices are embedded in all digital content.
  • Manage and optimize paid search campaigns (PPC) to complement organic efforts.
  • Provide detailed performance reports and data-driven recommendations to key stakeholders.
  • Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.
  • Mentor junior team members and provide guidance on SEO and analytics best practices.
  • Lead A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions.

Qualifications:

  • Bachelor’s degree in Marketing, Digital Media, Computer Science, or a related field.
  • 3-5 years of experience in SEO, digital marketing, and web analytics.
  • Proficient in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, and Google Tag Manager.
  • Strong understanding of technical SEO principles, including HTML, CSS, JavaScript, and site architecture.
  • Proven track record of driving significant SEO growth and improving search engine rankings.
  • Experience with A/B testing, CRO (Conversion Rate Optimization), and UX best practices.
  • Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
  • Excellent communication, project management, and leadership skills.

 

Preferred Qualifications:

  • Google Analytics Certification and/or Google Ads Certification.
  • Experience with multilingual SEO and international search strategies.
  • Familiarity with AI-driven SEO tools and automation techniques.
  • Knowledge of eCommerce SEO and local SEO best practices.

 

Benefits:

  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development opportunities and certifications.
  • Generous paid time off and company holidays.

 

Application Process:

Interested candidates should submit their resume, a cover letter, and a portfolio of SEO projects or case studies showcasing measurable results. Applications will be reviewed on a rolling basis until the position is filled.

 

VTC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Company Description
Visionary Technology Consultants (VTC) is a Minority and Service Disabled Veteran Owned Small Business (SDVOSB). We provide innovative technology management and human resource services to our partners in the government and commercial spheres, covering arenas spanning defense, health, legal, education, finance, entertainment, and technology. Our proven solutions have enabled our customers to keep pace with the rapid evolutions in technology and maximize their people and product investments. Our distinctive approaches respond to the challenges faced by all organizations to improve operational efficiency while minimizing operating costs continually.

Company Description

Visionary Technology Consultants (VTC) is a Minority and Service Disabled Veteran Owned Small Business (SDVOSB). We provide innovative technology management and human resource services to our partners in the government and commercial spheres, covering arenas spanning defense, health, legal, education, finance, entertainment, and technology. Our proven solutions have enabled our customers to keep pace with the rapid evolutions in technology and maximize their people and product investments. Our distinctive approaches respond to the challenges faced by all organizations to improve operational efficiency while minimizing operating costs continually.