Account Executive, Influencer, Consumer & Brand Practice Job at Tbwa Chiat/Day I

Account Executive, Influencer, Consumer & Brand Practice

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

THE ROLE

The Influencer team delivers end-to-end campaigns with influencers and creators to Burson’s vast client roster. The team is focused on embedding our clients into ongoing, authentic conversations driven by influencers that truly build brand reputation, by decoding culture, ensuring resonance, and igniting creativity.

We are looking for an AE to join our Influencer team and be fully dedicated to one of our most-exciting audio clients. You will be embedded into our Consumer & Brand Practice as your home, with strong connections into our broader Influencer community and its leadership.

THE WORK

Reporting to the VP, Influencer, Consumer & Brand for our audio client, this role will be primarily responsible for:

• Contributing to the planning & delivery of influencer-first work that centers around entertainment, lifestyle & culture, for campaigns focused in the U.S. This will mean owning specific projects and being accountable for them, with support from your client team and manager.
• Working in collaboration with Burson’s client leads for this account, and the client team directly, to develop breakthrough ideas - and deliver them from end-to-end.
• Collaborating with other teams including the broader Influencer community and its leadership, our Digital group, the Consumer & Brand Practice, Strategy, Creative and Intelligence.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS

• A true passion for and understanding of the influencer and creator space, emerging digital platforms and how they can be leveraged as part of our clients' strategies.
• Experience with earned influencer work and an understanding of how to reach influencers authentically through an earned-first approach.
• Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives.
• Examples of clients you’ve worked on within the Consumer & Brand space, with audio, lifestyle & cultural influencers as a focus.
• Ability to learn the Burson influencer process and deliver against it day-to-day, with the confidence to challenge and improve elements where needed.
• An understanding of best practice for planning and execution throughout the full process, with a solid understanding of creative thinking as it relates to influencers, sourcing, platform dynamics, contracting, payments, tools, amplification through paid, and measurement.
• A perspective on influencer problem-solving, to support our client and Burson teams with specific issues like negotiation, NIL rights, content review and more.
• An understanding of influencer tiers and how different types of influencers play different roles, as well as how to budget fairly for our campaigns.
• Expert in sourcing, with a knowledge of how to find the right people, the tools to do this, and a way of working that delivers it.
• Experience in influencer and creator measurement and reporting.
• 3-4 years of experience with a focus in the lifestyle & cultural influencer space; agency experience ideal.
• Excellent written and verbal communications skills along with strong attention to detail.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
• Curious, creative and proactive.
• Team player and collaborator.
• Comfortable working in a fast-paced environment with tight deadlines.

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.