Lee County Board of County Commissioners is hiring: Marketing Manager in Fort My

Lee County Board of County Commissioners Marketing Manager

Location: Fort Myers, FL

Job Type: Full-Time Regular

Salary: $70,000.00 - $85,000.00 Annually

Department: Visitor and Convention Bureau

Opening Date: 02/03/2025

Closing Date: 2/19/2025 11:59 PM Eastern

FLSA: Exempt

Description:

The Lee County Visitor and Convention Bureau actively promotes Lee County, FL, as a tourist destination to global audiences. We are looking for an experienced, creative, and results-driven Marketing Manager to help us deliver on our strategic vision and mandate. You will be a key member of the marketing team who will work closely with the Marketing Director to refine core brand and messaging strategy, as well as develop and manage campaigns and programs.

Duties and Responsibilities:

1. Help shape the core brand identity and messaging strategy, ensuring alignment with brand guidelines and visual identity.
2. Work in collaboration with our advertising agency to drive campaign development and implement integrated marketing programs.
3. Oversee video, print, broadcast, and digital assets production.
4. Analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
5. Monitor market trends and competitive landscape to inform brand strategy.
6. Lend support on other marketing initiatives as needed.

Minimum Requirements:

Education: Bachelor’s degree from an accredited institution in Marketing, Hospitality, Communications, or a closely related field.

Experience: One (1) year of tourism, marketing, or closely related experience.

License: Possession of a valid driver’s license with an acceptable driving record required.

Preferred Requirements:

• Five years’ work experience in marketing within a hospitality or tourism-related environment.

Supplemental Information:

Proficiency in traditional and digital marketing tools and platforms, including social media, email marketing, and website management.

Strong creative writing and content creation skills.

Ability to work independently and manage multiple projects simultaneously.

The work hours are Monday to Friday from 8:00 a.m. to 5:00 p.m., and may also include evenings, weekends, and compulsory work periods in special, emergency, and/or disaster situations.

Emergency Response/Recovery Activities: All County employees are required to work before, during, or after an emergency as needed.

DISCLAIMER: The above information is designed to indicate the general nature and level of work performed by employees within this classification.

Employer: Lee County Government

Address: P.O. Box 398 ATT: Human Resources Fort Myers, Florida, 33902

Phone: (239) 533-2245

Website: https://www.governmentjobs.com/careers/leecounty