Marketing Assistant Job at Angela Scribe in Atlanta

Position Title: Marketing Assistant
Department: Marketing
Reports To: Marketing Manager

Position Overview:
We are seeking a dynamic and motivated Marketing Assistant to join our team. The Marketing Assistant will play a crucial role in supporting the marketing department's initiatives by coordinating and implementing marketing activities, campaigns, and events. The ideal candidate is organized, detail-oriented, and eager to learn in a fast-paced environment.

1. Campaign Support:

   • Assist in planning, executing, and monitoring marketing campaigns across various channels, including digital, social media, email, and print.
   • Coordinate with team members to ensure campaign deadlines are met.

2. Market Research:

   • Conduct research to identify industry trends, competitor activities, and target audience preferences.
   • Compile data and present findings to inform strategy.

3. Event Coordination:

   • Support the planning and execution of promotional events, trade shows, and other marketing-related activities.
   • Handle logistics, such as coordinating with vendors and preparing materials.

4. Administrative Tasks:

   • Maintain and update the marketing calendar.
   • Manage the department's inventory of promotional materials.
   • Organize and archive marketing assets and files.

5. Analytics and Reporting:

   • Track and analyze the performance of marketing efforts using tools like Google Analytics, social media insights, and email marketing software.
   • Prepare reports to measure campaign success and identify areas for improvement.

• Strong written and verbal communication skills.
• Proficiency in marketing tools and platforms, such as social media (e.g., Instagram, LinkedIn, Facebook), email marketing (e.g., Mailchimp), and analytics tools (e.g., Google Analytics).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are an advantage.
• Detail-oriented with excellent organizational and multitasking abilities.
• Creative thinker with a proactive approach to problem-solving.