Somos, Inc.
Director, Product Marketing & Demand Generation
Somos, Inc., Herndon, Virginia, United States, 20171
Director, Product Marketing & Demand Generation
Job Category : Customer Engagement Requisition Number : DIREC001322 Apply now Posted: January 17, 2025 Full-Time Remote Locations Showing 1 location Remote-USA
Apply fast, check the full description by scrolling below to find out the full requirements for this role. 2411 Dulles Corner Parkway Suite 250 Herndon, VA 20171, USA
The Director, Product Marketing & Demand Generation will play a critical role in driving growth by crafting compelling product narratives, developing go-to-market strategies and leading demand generation efforts to accelerate pipeline and revenue. This individual will be responsible for ensuring the market understands the value of our offering while building strategies to engage and nurture prospects. Product Marketing
Develop and refine positioning, messaging, and differentiation for Somos products to drive adoption and awareness. Conduct market research to inform product positioning and strategy. Partner with Product Management to create go-to-market strategies for new products and features. Support the building of sales enablement tools, including playbooks, presentations, and training materials, to equip sales teams to effectively communicate value propositions. Craft compelling content, such as case studies, white papers, and customer testimonials, to showcase product success stories. Oversee the development and execution of marketing campaigns across various channels to drive awareness and lead generation. Demand Generation
Develop and own overall multi-channel campaigns to drive lead acquisition, engagement and conversion. Develop strategies for inbound and outbound marketing efforts, leveraging tactics such as email marketing, paid media, webinars, and events. Establish framework and KPIs to measure performance, leveraging data to inform strategic decisions and continuous improvement. Monitor and optimize marketing performance metrics (e.g., pipeline growth, MQL to SQL conversion rates, ROI) to ensure continuous improvement. Lead, mentor, and develop a high-performing team of product marketers and demand generation specialists. Partner with cross-functional teams (e.g., Sales, Product, Customer Success) to align marketing strategies with business goals. Manage budgets and allocate resources effectively to maximize impact. Serve as a subject matter expert within the company for assigned services, prepare and deliver presentations to team members and executives, and customers where applicable. Also performs other duties as assigned. Working Conditions
Remote “Work Together Anywhere” position with home office environment using standard office equipment. Approximately 20% travel for meetings, company annual Summit, and other industry events. Minimum Qualifications & Skills
Bachelor's degree in marketing, Business or a related field, plus 8+ years of experience in B2B marketing, with a focus on product marketing and demand generation or an equivalent combination of education and experience. Proven track record of developing and executing successful go-to-market and demand gen strategies in SaaS, telecom, or a similar industry. Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Expertise in leveraging B2B social media platforms (e.g., LinkedIn, Twitter) for lead generation, audience engagement and thought leadership. Strong analytical skills with the ability to interpret data and optimize campaigns accordingly. Exceptional communication, leadership and project management skills. Skilled at working effectively with and leading cross functional teams at all levels of the organization. Preferred Skills
Prior leadership experience. Knowledge of telecommunications industry. Familiarity with emerging B2B marketing trends, including conversational marketing, Ai-driving personalization and interactive content. Strong storytelling skills to craft compelling narratives across platforms. Somos is committed to a diverse and inclusive workforce and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status. This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of this position. Aspects of this job description may change at any time, with or without notice. This job description is not intended as and does not create an employment contract. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law. Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
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Job Category : Customer Engagement Requisition Number : DIREC001322 Apply now Posted: January 17, 2025 Full-Time Remote Locations Showing 1 location Remote-USA
Apply fast, check the full description by scrolling below to find out the full requirements for this role. 2411 Dulles Corner Parkway Suite 250 Herndon, VA 20171, USA
The Director, Product Marketing & Demand Generation will play a critical role in driving growth by crafting compelling product narratives, developing go-to-market strategies and leading demand generation efforts to accelerate pipeline and revenue. This individual will be responsible for ensuring the market understands the value of our offering while building strategies to engage and nurture prospects. Product Marketing
Develop and refine positioning, messaging, and differentiation for Somos products to drive adoption and awareness. Conduct market research to inform product positioning and strategy. Partner with Product Management to create go-to-market strategies for new products and features. Support the building of sales enablement tools, including playbooks, presentations, and training materials, to equip sales teams to effectively communicate value propositions. Craft compelling content, such as case studies, white papers, and customer testimonials, to showcase product success stories. Oversee the development and execution of marketing campaigns across various channels to drive awareness and lead generation. Demand Generation
Develop and own overall multi-channel campaigns to drive lead acquisition, engagement and conversion. Develop strategies for inbound and outbound marketing efforts, leveraging tactics such as email marketing, paid media, webinars, and events. Establish framework and KPIs to measure performance, leveraging data to inform strategic decisions and continuous improvement. Monitor and optimize marketing performance metrics (e.g., pipeline growth, MQL to SQL conversion rates, ROI) to ensure continuous improvement. Lead, mentor, and develop a high-performing team of product marketers and demand generation specialists. Partner with cross-functional teams (e.g., Sales, Product, Customer Success) to align marketing strategies with business goals. Manage budgets and allocate resources effectively to maximize impact. Serve as a subject matter expert within the company for assigned services, prepare and deliver presentations to team members and executives, and customers where applicable. Also performs other duties as assigned. Working Conditions
Remote “Work Together Anywhere” position with home office environment using standard office equipment. Approximately 20% travel for meetings, company annual Summit, and other industry events. Minimum Qualifications & Skills
Bachelor's degree in marketing, Business or a related field, plus 8+ years of experience in B2B marketing, with a focus on product marketing and demand generation or an equivalent combination of education and experience. Proven track record of developing and executing successful go-to-market and demand gen strategies in SaaS, telecom, or a similar industry. Expertise in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Expertise in leveraging B2B social media platforms (e.g., LinkedIn, Twitter) for lead generation, audience engagement and thought leadership. Strong analytical skills with the ability to interpret data and optimize campaigns accordingly. Exceptional communication, leadership and project management skills. Skilled at working effectively with and leading cross functional teams at all levels of the organization. Preferred Skills
Prior leadership experience. Knowledge of telecommunications industry. Familiarity with emerging B2B marketing trends, including conversational marketing, Ai-driving personalization and interactive content. Strong storytelling skills to craft compelling narratives across platforms. Somos is committed to a diverse and inclusive workforce and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status. This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of this position. Aspects of this job description may change at any time, with or without notice. This job description is not intended as and does not create an employment contract. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law. Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
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