Senior Content Creator Job at Community College of Vermont in Montpelier

Content Summary: Senior Content Creator at Montpelier, for Community College of Vermont

CCV Montpelier
660 Elm Street
Montpelier, VT 05602, USA

The Senior Content Creator brings their creative voice to the strategic vision and execution of CCV’s visual communications, social media, and digital marketing efforts. The SCC is a critical member of the marketing and communications team, is an innovative and creative thinker, is in-the-know regarding trends on social platforms, and can quickly conceptualize, shoot, and edit high-quality content, using a variety of platforms. The SCC serves as the College’s primary photographer.

Essential Functions:

• Create and develop marketing and communications content across a variety of formats, including but not limited to video, photography, social media, animation, graphic design, audio clips, and infographics.
• Actively assist in concept mapping and storyboards that align with CCV brand identity and project objectives.
• Provide support in development of CCV’s digital strategy and social media content plan. Promote CCV brand awareness and plan and execute engaging marketing materials on a variety of platforms.
• Work across departments to understand project scope and objectives. Actively contribute to the brainstorm and content development process.
• Work with internal and external stakeholders to design a wide variety of marketing & communications pieces.
• Design and adapt dynamic and engaging digital visuals for websites, social media channels, infographics, newsletters, and events material in the form of video, gifs, and animations. Source relevant & current cool content to share (photos, memes/gifs, on-brand reposts).
• Independently develop creative, fun, and engaging video concepts, as well as edit videos suited to targeted audiences. Produce on-trend content while adhering to key messages.
• Participate actively in the idea generation process for advertising, registration, and department-specific marketing campaigns.
• Craft short-form social videos, memes, GIFs, and dynamic media assets to grow social media audiences with a focus on TikTok, Instagram, Snapchat, and LinkedIn.
• Monitor CCV’s social media and serve as primary owner of CCV’s TikTok account, post content and monitor performance.
• Maintain the College’s brand assets & content library. Monitor and manage the consistent use of the CCV logo across the College.
• Mentor and share knowledge with junior members of the M&C team.
• Photograph events, people, and additional subjects for editorial and marketing purposes.
• Serve as photo editor for all print and digital publications.
• Other duties as assigned.

Supervisory Responsibility: None

Supervision Received: Reports to the Director of Marketing Operations

Minimum Qualifications:

Education and Experience: Bachelor’s degree in graphic design or related field plus at least three (3) years relevant experience (or a combination of education and experience from which comparable knowledge and skills are acquired).

Knowledge, Skills and Abilities:

• Extensive knowledge and experience with computer applications including Mac OsX, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, Premier Pro, Animate, Acrobat Pro), Microsoft Office.
• In-depth understanding and proficiency of video content creation, as well as supporting apps such as TikTok, Instagram, and Snapchat.
• Able to strategically and quickly shoot, create, and edit video and photo content to tell compelling and engaging stories for CCV.
• Extensive knowledge of photographic principles including off-camera lighting, composition, and posing subjects; keen eye for stunning, impactful visual assets.
• Creative and open-minded team player with strong initiative and a willingness to learn.
• Demonstrated ability to contribute creatively and deliver projects on a deadline.
• Excellent spelling, grammar, editing, and communication skills.
• Excellent interpersonal and organizational skills are critical.

Physical Requirements: Duties performed cause light fatigue of eyes, fingers, or other faculties as a result of repetitive motion and/or long periods of standing or sitting. Duties require little physical effort in work with light to moderate (up to 25lbs) easy-to-handle materials.

Working Conditions: Job is performed in general office or comparable working area with many and frequent distractions such as noise and interruptions. Work schedule may vary during high volume periods.

This general outline illustrates the type of work which characterizes the job classification. It is not an all-encompassing statement of the specific duties, responsibilities and qualifications of individual positions assigned to the classification.

CCV values individual differences that can be engaged in the service of learning. Diverse experiences from people of varied backgrounds inform and enrich our community. CCV strongly encourages applications from historically marginalized and underrepresented populations. CCV is an Equal Opportunity Employer, in compliance with ADA requirements, and will make reasonable accommodations for the known disability of an otherwise qualified applicant.

Application Instructions: In order to be considered, please submit a complete application package which includes a cover letter, resume/CV, employment application and contact information for three professional references at: http://ccv.edu/learn-about-ccv/employment.

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