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Visa

Creative Copywriter - Direct Response

Visa, San Francisco, California, United States

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Do you want to write direct to consumer content for one of the worlds most recognizable brands and the amazing brands we work with Are you the kind of person who wants their work to be seen by thousands of people or would you prefer millions AND do you enjoy collaborating with some of the best creatives the industry has to offer If you answered yes to any of those questions introductions are in order. We are Ad Hock. Visas internal creative agency. Just as Visa founder Dee Hock revolutionized the way we pay Ad Hock is taking a new approach to the internal creative team by developing a fully functional advertising agency inhouse. Our clients are the biggest brands in banking retail fintech and just about anything else you can imagine and they need our help to reach their audience with impactful creative. Our agency is rapidly expanding and were looking for a creative copywriter to condense complex payments offerings to snackable copy email campaigns the occasional commercial and more. Then you get to write the deck to help sell the idea. The ideal candidate can come up with concepts ranging from outrageous to grounded. You can switch between short and sweet social copy to strategic writing to sell a pitch. Youve got strong writing skills a passion for creating beautiful work and a desire to continue improving. Your main focus will be on writing impactful direct response content for email campaigns but you may be asked to help create content for digital social OOH landing page videos commercials and print ads. This role sits on the creative team and reports to the Creative Strategist Director of Direct Response. This is an opportunity to join the GotoMarket team within Visas North America Marketing organization. Youll be working with the best and brightest marketing brand and advertising teams the industry has to offer. Come join us! Responsibilities Write engaging and original copy for various audiences across direct response marketing channels such as email direct mail web digital advertising social media and creative pitch decks

Research and understand the products services and target markets of different clients and craft clear engaging messages that highlight their unique value propositions and benefits while maintaining a cohesive brand voice and identity

Collaborate closely with other creatives strategists and account managers to develop and execute effective marketing campaigns and initiatives that align with the clients goals and brand identity

Actively participate and contribute to brainstorming sessions

Proofread and edit your own and others copy to ensure accuracy clarity consistency and adherence to style guidelines

Stay updated on the latest trends best practices and innovations in copywriting digital marketing and the industries you work with share learnings across the broader team

Adapt your tone and voice to suit different audiences platforms and purposes while maintaining the clients brand personality and identity

Present your ideas and work to internal and external stakeholders thoughtfully incorporate feedback and revisions as needed while maintaining exceptional attention to detail

Manage multiple projects and deadlines in a dynamic environment and prioritize tasks based on urgency and importance

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 3 set days a week (determined by leadership/site) with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications : Basic Qualifications 2 or more years of work experience with a Bachelors Degree or an Advanced Degree (e.g. Masters MBA JD MD or PhD)

Preferred Qualifications 3 or more years of work experience with a Bachelors Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters MBA JD MD) Portfolio demonstrating experience writing for a range of direct response channels 3 years of experience in copywriting for various media and channels Proven ability to write compelling clear and persuasive copy that communicates complex ideas and solutions Strong collaboration communication and presentation skills Natural communicator who is thoughtful empathetic and efficient. You are not afraid to ask questions voice concerns or identify roadblocks Portfolio demonstrating experience writing for a range of direct response channels Ability to work under tight deadlines and manage multiple projects Experience with project management software like Adobe Workfront is a plus

Additional Information : Work Hours:

Varies upon the needs of the department. Travel Requirements:

This position requires travel 510% of the time. Mental/Physical Requirements:

This position will be performed in an office setting.

The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers. Visa is an EEO Employer.

Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.

Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code. U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 105800.00 to 135000.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on jobrelated factors which may include knowledge skills experience and location. In addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work : No

Employment Type : Fulltime