Digital Marketing Manager, Global Artist Marketing Job at Amazon in Culver City

Digital Marketing Manager, Global Artist Marketing

Job ID: 2890139 | Amazon.com Services LLC

About Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Amazon Music is seeking a Digital Marketing Manager to lead integrated go-to-market artist campaign strategies and executions, including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts.

Key job responsibilities

1. Partner with stakeholders from internal teams to rally resources and development needs
2. Develop creative ways to engage artists with Amazon Music
3. Partner with stakeholders from the industry to develop artist-focused campaigns
4. Manage high-impact artist events and campaigns that drive Amazon Music brand awareness
5. Mobilize Amazon Music around new album releases and cross-site content initiatives
6. Own the Go-To-Market strategy and develop and execute marketing plans for tentpole artist events, including responsibility for measuring and analyzing the performance
7. Document results and prepare business reviews
8. Help define the success metrics and track campaign ROI

BASIC QUALIFICATIONS

1. 4+ years professional experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
2. 4+ years of professional non-internship marketing experience
3. 4+ years professional experience using data and metrics to measure impact and determine improvements
4. Advanced experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

1. Bachelor's degree or equivalent professional experience
2. 5+ years professional project management skills, including the ability to take inputs from a variety of internal and external sources, and maintain up-to-date documentation
3. Proven self-starter who has previous professional experience advocating for external customers and internal business lines, while influencing multiple teams without direct authority
4. 5+ years professional experience handling multiple complex projects amidst rapidly-changing priorities, while being comfortable dealing with ambiguity
5. Proven ability to perform at both strategic and tactical levels, and be successful both as an individual contributor and in a team environment

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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