Marketing Content Producer Job at Randstad USA in Wilmington
Randstad USA, Wilmington, DE, United States, 19894
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Marketing Overview
Marketing develops and deploys customized marketing plans and campaigns designed to attract new customers, deepen engagement with existing customers, develop award-winning products, and deliver an exceptional customer experience for our Cobranded credit card, Branded card, and deposits programs. Marketing cuts across multiple disciplines in digital, insights, creative, communications, direct mail, call center, and face-to-face activities to deliver a seamless multi-channel approach to meeting business goals and objectives.
About MarTech
The MarTech Team manages the roadmap, vision, and usage of our MarTech tools and capabilities. We partner with the MarTech Product Owners and Technology to ensure the development of our tools supports Business needs and aligns to our overall roadmap for the MarTech stack. The MarTech team also owns execution within these tools in support of both Acquisition and Existing Customer marketing campaigns.
Overall Purpose of Role
Manage and communicate status of Adobe Experience Manager (AEM) Content Production projects.
Key Accountabilities
- Author and deploy digital content within AEM, including product information and interface design using templates and components. Includes proof-reading requirements/copy for quality, accuracy, grammar, and punctuation – adherence to content guidelines and SEO best practices.
- Attend recurring production planning meetings, keep stakeholders engaged and accountable for meeting delivery timelines, communicate build/target launch dates/publish freezes.
- Assist in maintaining AEM Author Manual and related process documentation.
- Support Development team and Product Owner for testing new features and/or enhancements, must be flexible to provide support on Sprint Releases to perform QA/PVT during off business hours.
- Effectively manage multiple AEM content projects, driving them from start to a successful finish: On scope, on time, high quality.
- Create and maintain appropriate project documentation, such as project objectives, meeting agendas, minutes, requirements, issues, action items, metrics, and executive status reports.
- Create, develop, communicate, and maintain project plans to ensure timely completion of projects and management of stakeholder expectations.
- Drive delivery on all aspects of AEM projects and appropriately leverage responsible team members for project needs.
- Own communication of project status to the team and stakeholders throughout the project lifecycle.
- Run and coordinate internal meetings; all meetings have an agenda prepared and shared before the meeting.
- Work closely with team resources and customers to translate requirements into project schedule tasks.
- Leverage existing processes and identify areas for process improvement, assist with documentation of process updates and additions as needed to improve efficiency.
Stakeholder Management and Leadership
- Interact directly with groups within B- to organize website content and digital assets, share progress and identify/resolve issues.
- Be effective and professional in communications to/with stakeholders.
- Demonstrate ability to problem solve issues.
- Demonstrate ability to make judgment calls relating to efficiency and prioritization of task completion.
- Maintain a solutions-oriented attitude in approaching challenges and setbacks.
Decision-making and Problem Solving
- Demonstrate ability to make judgment calls relating to efficiency and prioritization of task completion.
- Maintain a solutions-oriented attitude in approaching challenges and setbacks.
Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Policies and Policy Standards.
Person Specification
Skillset in Content Management Systems (CMS) with demonstrated experience in Adobe Experience Manager (AEM) and supporting technologies.
Qualifications
- Bachelor’s degree in relevant field with information technology exposure: Digital Marketing or Computer Science, or Project Management certification.
- Exceptional verbal, written and interpersonal communication skills. Excellent analytical and problem-solving skills, and attention to detail.
- Self-driven, innovative, resourceful, and collaborative.
- Strong time management and adaptability. Ability to work on multiple projects with varying deadlines.
- 3+ years in Web Production/Content Management Systems. Adobe Experience Manager or other similar tools - REQUIRED.
- Basic understanding of web analytics. Knowledge of SEO and Agile software development best practices.
- Passionate about digital experiences and trends in mobile, web, and other emerging technologies.
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Marketing, Production, and Advertising
Industries
Financial Services and Banking
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