Marketing Specialist Job at COOPER ENTERPRISES, INC. in Shelby

About Company:

We offer a wealth of experience as the go-to contract manufacturer of wood and laminated components and complete assemblies. We help our customers expand their capacity and capabilities by providing expert CNC machining, edgebanding, laminating and assembly services. Our state-of-the-art machines and expert craftsmanship ensure every project we do for you will fit your needs and your budget, whether you need additional capacity, or to create new products, or develop new channels we're ready to help.

About the Role:

We are seeking a highly motivated Marketing Specialist to join our team at COOPER ENTERPRISES, INC. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and sales growth. The ideal candidate will have a proven track record in creating comprehensive marketing plans, a deep understanding of SEO, and expertise in digital and social media marketing.You will work closely with the Marketing Department to create marketing collateral, sales tools, and digital marketing campaigns that effectively communicate our brand message to our target audience. Your efforts will also include managing trade shows and events to increase brand visibility and generate leads. If you’re passionate about driving brand growth and crafting impactful marketing strategies, we want to hear from you!

Minimum Qualifications:

• Strong project management skills and ability to manage multiple projects simultaneously
• Experience in digital marketing and social media marketing.
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Demonstrated experience in creating and executing marketing plans for companies.
• Strong knowledge of SEO best practices.
• 2+ years of experience in marketing
• Degree in Marketing or related field
• Experience with Google Analytics and other marketing analytics tools
• Experience in the manufacturing industry
• Experience with marketing and trade shows

Responsibilities:

• Develop and implement comprehensive marketing plans tailored to the company’s objectives that drive brand awareness, lead generation, and sales growth
• Conduct market research to identify trends and opportunities.
• Create marketing collateral, sales tools, and digital marketing campaigns that effectively communicate our brand message to our target audience
• Manage and optimize digital marketing campaigns across various platforms.
• Manage trade shows and events to increase brand visibility and generate leads
• Collaborate with cross-functional teams to ensure brand consistency to ensure consistent messaging and branding across all channels
• Create and manage content for social media channels
• Create and manage digital marketing campaigns, including email marketing, pay-per-click (PPC), and content marketing.
• Conduct SEO audits and optimize web content to improve organic search rankings.
• Develop and manage email marketing campaigns.Assist in the creation of marketing materials and collateral
• Stay updated on industry trends and emerging marketing technologies to drive innovation.

• Coordinate and manage marketing events and promotions

• Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed

What We Offer:

• Competitive salary within the range of $50,000 - $60,000 per year.
• 401(k) plan with a company match of up to 4%.
• Long-term disability and life insurance policy provided at no cost to employees.
• 8 paid holidays annually.
• Opportunities for professional growth and development.
• A collaborative and supportive team environment.

Skills:

As a Marketing Specialist, you will utilize your skills in marketing collateral development, channel marketing, lead generation, and digital marketing to create effective marketing campaigns. You will also use your project management and communication skills to collaborate with the Marketing Department and manage multiple projects simultaneously. Additionally, experience with Google Analytics and other marketing analytics tools will be beneficial in analyzing and reporting on the effectiveness of marketing campaigns.