The McGovern Group, LLC
Media Partnership Coordinator Job at The McGovern Group, LLC in Washington
The McGovern Group, LLC, Washington, DC, United States, 20022
Responsibilities:
- Identify, research, and cultivate relationships with relevant media outlets (print, broadcast, online) and industry publications.
- Develop and execute media outreach campaigns to generate press coverage and increase brand visibility.
- Draft press releases, media pitches, and other media materials.
- Build and maintain media lists and track media coverage.
- Monitor media mentions and analyze media coverage to measure campaign effectiveness.
- Attend industry events and conferences to network with media professionals.
- Collaborate with internal teams (e.g., marketing, communications, public relations) to ensure alignment and support media partnership initiatives.
- Stay abreast of media trends and industry news.
- Maintain accurate records of all media outreach activities and partnership agreements.
Qualifications:
- Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or a related field.
- 2+ years of experience in media relations, public relations, or a related field.
- Proven ability to build and maintain strong relationships with media contacts.
- Excellent written and verbal communication skills.
- Strong research, analytical, and problem-solving skills.
- Proficiency in Microsoft Office Suite and CRM software.
- Strong organizational and time-management skills with the ability to prioritize tasks effectively.
- Ability to work independently and as part of a team.
- US Citizenship or Green Card Holder required.
Preferred Qualifications:
- Experience with media monitoring tools and social media analytics platforms.
- Experience in the insurance or financial services industry.
- Knowledge of AP Style and media best practices.
- Experience with content creation (e.g., writing press releases, blog posts).
Benefits:
- Medical, dental, and vision insurance
- Life insurance and disability insurance
- Paid time off (PTO)
- 401(k) plan with employer matching
- Flexible work arrangements
- Professional development opportunities