Public Relations Lead Assurance, Assistant Director Job at Ernst & Young Advisor
Ernst & Young Advisory Services Sdn Bhd, Greenville, SC, United States, 29610
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Date: Jan 24, 2025
Requisition ID: 1577122
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
We are seeking an experienced and dynamic PR Associate Director to join our team. The ideal candidate will be responsible for developing and executing strategic public relations plans that enhance the company's brand, increase visibility, and support business objectives. This role requires a creative thinker with excellent communication skills and a proven track record in managing media relations and public perception. In this role, you'll act independently and interact frequently with the firm's leaders.
Key Responsibilities:
- Partner with EY management to understand business objectives and establish PR programs that promote the firm.
- Develop and implement comprehensive PR strategies that align with the company's goals and objectives.
- Manage and oversee all public relations activities, including media relations, press releases, social media and crisis management.
- Build positive relationships with key media contacts to gain positive exposure for the firm.
- Create and distribute compelling content, including press releases, articles, and social media posts.
- Promote EY through media briefings, news releases, events, and articles.
- Coordinate national PR strategies with regional public relations efforts.
- Develop multi-disciplinary PR/Communications plans to highlight EY's talents and market leadership.
- Collaborate with BMC team, including marketing, communications and executive leadership, to ensure cohesive messaging.
- Analyze appropriate communications channels to build awareness of the firm's key messages.
- Prepare and train company spokespeople for media interviews and public appearances.
- Analyze PR campaign performance and provide regular reports to senior management.
- Work with minimal supervision in a fast-paced, deadline-oriented environment.
Skills and attributes for success:
- Adept at overseeing press collateral development along with managing outside PR agency support.
- Strong understanding of media relations, crisis communication and brand management.
- Ability to think strategically and creatively to develop innovative PR campaigns.
- Knowledge of digital marketing and social media strategies.
To qualify for the role, you must have:
- 7-plus years of public relations/communications-related experience.
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Demonstrated success in building internal and external relationships at a senior level.
- Understanding of the complexities of dealing with the media.
- Excellent written and verbal communication skills.
- Excellent project management skills, team building and interpersonal communication skills.
- Demonstrated ability to build and maintain relationships with media and stakeholders.
- Experience in managing a team and working collaboratively across departments.
What we look for:
We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative will thrive in this environment.
What we offer:
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance. The base salary range for this job in all geographic locations in the US is $96,300 to $196,400. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
EY exists to build a better working world, helping to create long-term value for clients, people and society.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.
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