CARFAX is hiring: Associate Paid Media Manager - Display and Video Specialist in

Join Team CARFAX as an Associate Paid Media Manager - Display and Video Specialist

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.

This associate paid media manager will join a team of paid media experts managing a paid media mix that includes paid search, paid social and focuses on display and video efforts. This role will be hands-on in developing campaigns, analyzing performance metrics, monitoring campaign goals, and developing paid media plans that fit into the strategic goals for CARFAX. This role will help support strategic thought-leaders on the paid media team with new and innovative ways to reach our consumers.

At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in our Centreville office subject to change with future business needs.

What you’ll be doing:

• Manage, and optimize large scale campaigns across all sections of the marketing funnel and multiple paid media channels.
• Showcase an understanding of paid media channels and adapt campaign tactics in real time as goals and market conditions change.
• Support the business as an analytical thinker with an advanced, data driven approach to paid media management.
• Combine performance metrics with analytics data to monitor campaign goals and assist in developing media plans that align to the strategic goals of CARFAX.
• Foster strong partnerships with our paid media vendors to stay on top of the latest trends and keep campaigns cutting edge.
• Plan and develop scroll stopping creative that is eye-catching across platforms.

What we’re looking for:

• Minimum of 4 years hands-on paid media experience, specifically display and video campaigns
• Analytical thinker with a data driven approach to paid media
• Familiarity with direct buying display & retargeting through Google DV360, Google Campaign Manager and other platforms
• Execute, manage and optimize proven digital media channels including display and video
• Deep understanding of the latest trends/challenges/capabilities in the paid media
• Broad understanding of the paid media landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
• Minimum 2 years of experience managing $100k to multi-million dollar client campaigns
• Working knowledge of paid media vendors
• Experience in ad trafficking through Campaign Manager
• Experience & knowledgeable of Google Marketing Platform
• Ability to communicate results, key insights and recommendations to key stakeholders and senior leadership
• Self-motivated and comfortable working independently with minimal supervision

What’s in it for you:

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces
• For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits

Don’t just take our word for it:

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

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