Advertising Agent Job at Percepta House in Saint Louis

Job Title:

Advertising Agent

Job Summary: We are seeking a highly motivated and creative Advertising Agent to join our team. The ideal candidate will play a key role in developing and executing effective advertising campaigns to promote our clients' brands, products, and services. This position involves a blend of strategic thinking, creativity, and client management, making it ideal for individuals with a strong background in marketing, advertising, and communication.

Key Responsibilities:

1. Client Management:

   • Serve as the main point of contact for assigned clients, maintaining clear and consistent communication.
   • Present campaign concepts and strategies to clients and gather feedback for continuous improvement.

2. Market Research:

   • Conduct thorough market research to identify trends, competitors, and customer preferences.
   • Analyze data to inform campaign strategies and improve client ROI.

3. Budget Management:

   • Create and manage budgets for ad campaigns, ensuring cost-effectiveness and adherence to client budgets.
   • Monitor spending and provide regular budget reports to clients and internal stakeholders.

4. Performance Analysis:

   • Track and analyze campaign performance using analytics tools to determine the effectiveness of advertising efforts.
   • Prepare and present performance reports to clients, offering insights and recommendations for optimization.

5. Networking & Collaboration:

   • Build and maintain relationships with media outlets, industry professionals, and potential partners.
   • Collaborate with internal teams, including content, social media, and design, to ensure cohesive campaign delivery.

Qualifications:

• Strong understanding of advertising platforms (e.g., Google Ads, social media, TV/radio).
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office and experience with analytics tools (e.g., Google Analytics).