COMPANY OVERVIEW
Trilogy Spa Holdings is a professional spa management company dedicated to creating and operating the most innovative, service-centric, and performance-optimized branded spas in the hospitality industry. We currently operate spas in Arizona, California, Colorado, Florida, Nevada, New York, Puerto Rico, and Texas, where there is an enormous opportunity for growth for passionate individuals.
Trilogy inspires those who provide, “Flawless service: Every Guest, Every day.”
We pride ourselves on creating a culture where employees feel valued, appreciated, and take pride in coming to work. As such, desired candidates seek to be a Partner at Trilogy, not merely an employee. If you are driven to succeed and proud to serve others, we want you as part of our team!
JOB SUMMARY
The Social Media Marketing Manager (SMMM) reports to the Senior Vice President of Marketing and is responsible for the development and implementation of Trilogy’s social media strategy, including content capture and development, advertising, and reporting. The SMMM is responsible for day-to-day social media marketing efforts, working directly with the Marketing Manager, Spa Directors, and hotel/resort marketing teams to ensure social media marketing plans are effectively integrated at each spa location. This role works with and manages third party support – including the social media agency, creative contractors, and other marketing vendors.
This is a Remote/Work From Home position with the expectation of meeting in the Home Office every Thursday (or as needed). The ideal candidate will live within the Greater Phoenix area.
ESSENTIAL FUNCTIONS
- Adhere to TRILOGY’s “Flawless Service, Every Guest, Every Day” philosophy.
- Interact cooperatively and professionally, demonstrating respect, sensitivity, and attentiveness, following all company guidelines.
- Contribute to overall marketing planning efforts, in collaboration with SVP and Marketing Manager.
- In conjunction with third party social media agency, oversee Trilogy’s guest-facing social media strategy to drive awareness and demand for Trilogy spa locations.
- Manage Trilogy’s corporate social media strategy, working with SVP to incorporate social media into Trilogy’s business development toolbox.
- Lead social media content development process. Includes managing social media agency or other creative vendors (photographers; videographers; influencers; UGC) to successfully create or source captivating content for use across Trilogy social media channels.
- Work directly with social media agency to plan, administer, and report on social media advertising programs that drive revenue and awareness for Trilogy locations. Ensure campaigns are tracked, measured, and reported on for marketing performance.
- Work directly with Trilogy Marketing Manager to ensure social media assets are effectively catalogued in the creative asset library for organizational purposes and compliance with usage rights and guidelines.
- Stay up to date on social media trends to ensure Trilogy and its spa locations remain at the forefront of social media effectiveness.
- Serve as a Trilogy brand expert; train and educate support teams on all brand and property specifics, including guidelines, brand voice, and guest/clientele journey, when necessary.
- Assist in monthly budget management and invoicing process, as required.
- Support with creative design in-house for non-budgeted items that cannot accommodate a designer (Canva).
REQUIRED EDUCATION AND PREFERRED EXPERIENCE
- Minimum of a Bachelor's Degree with a major in hospitality, communications, public relations, marketing, journalism, business, or similar equivalent; or 2-year degree with relevant marketing, spa, or hospitality experience.
- Must have a minimum of 4-5 years of experience in a social media marketing role; experience with a hotel, spa, or luxury retail brand a plus.
- Proven experience with social media platforms, including Instagram, Facebook, and Meta advertising suite.
- Strong budget-management skills and proficiency required.
- Prior experience with social media reporting and campaign optimization strategies.
- Prior experience with content capture and production, including managing photo/video shoots.
- Must be polished, professional, and have a strong command of both written and verbal English.
- Must be organized, proactive, and possess a strong attention to detail.
- Must have proficiency in budget-management skills.
- Must be able to multi-task, meet deadlines and prioritize tasks.
- Must be proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel).
BENEFITS/PERKS
- Medical, Dental and Vision (FTE only)
- 401K Matching
- PTO – Paid/Holiday Time Off
- VTO – Voluntary Time Off
- Discounts on Retail Products and Spa Services
COMPENSATION: $70,000 - $80,000 annual + Bonus