Therapy Brands
Senior Product Marketing Manager - SaaS Healthcare
Therapy Brands, Boston, Massachusetts, us, 02298
Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description Therapy Brands is seeking a Senior Product Marketing Manager to drive the product marketing strategy for our Rehabilitative Care and Applied Behavioral Analysis (ABA) solutions. This role requires extensive experience in SaaS healthcare-specifically, marketing solutions designed for healthcare professionals. Candidates without this experience will not be considered.
Why This Role Matters Our solutions empower physical therapists, occupational therapists, and ABA professionals to focus on patient care by eliminating time-consuming administrative tasks like documentation, scheduling, and billing. Nobody enters healthcare to manage paperwork-we help practitioners spend more time with their clients and less time on operations.
As the chief storyteller for this market segment, you will own go-to-market strategy, messaging, positioning, and sales enablement for a leading suite of practice management and data collection tools. Your insights will drive marketing strategy, influence product direction, and create demand among healthcare professionals.
What You'll Do
Develop Market-Defining Content : Craft compelling product collateral, website copy, and thought leadership assets such as white papers, conference presentations, webinars, and industry reports. Lead Go-To-Market Strategy:
Execute integrated product launches in collaboration with product, sales, demand generation, and customer success teams. Know the Market Inside & Out:
Conduct market research, competitive analysis, and client interviews to refine product positioning and drive competitive differentiation. Enable Sales & Customer Success Teams:
Build sales playbooks, training materials, and buyer guides to improve pipeline conversion and deal velocity. Shape Product Strategy:
Work closely with product management to influence pricing, packaging, and roadmap decisions based on customer insights. Drive Industry Awareness:
Develop ROI models, case studies, and infographics to position Therapy Brands as a thought leader in the SaaS healthcare space. What You Bring
4+ years of product marketing experience in a SaaS healthcare environment (Required) Proven ability to craft compelling messaging and positioning for healthcare audiences Experience driving product launches, sales enablement, and go-to-market execution Exceptional storytelling, writing, and communication skills Ability to analyze market trends, buyer behavior, and customer feedback to inform strategy Strong cross-functional collaboration skills in fast-paced, high-growth environments
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate-apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At
Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren't just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands
is an equal opportunity employer.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description Therapy Brands is seeking a Senior Product Marketing Manager to drive the product marketing strategy for our Rehabilitative Care and Applied Behavioral Analysis (ABA) solutions. This role requires extensive experience in SaaS healthcare-specifically, marketing solutions designed for healthcare professionals. Candidates without this experience will not be considered.
Why This Role Matters Our solutions empower physical therapists, occupational therapists, and ABA professionals to focus on patient care by eliminating time-consuming administrative tasks like documentation, scheduling, and billing. Nobody enters healthcare to manage paperwork-we help practitioners spend more time with their clients and less time on operations.
As the chief storyteller for this market segment, you will own go-to-market strategy, messaging, positioning, and sales enablement for a leading suite of practice management and data collection tools. Your insights will drive marketing strategy, influence product direction, and create demand among healthcare professionals.
What You'll Do
Develop Market-Defining Content : Craft compelling product collateral, website copy, and thought leadership assets such as white papers, conference presentations, webinars, and industry reports. Lead Go-To-Market Strategy:
Execute integrated product launches in collaboration with product, sales, demand generation, and customer success teams. Know the Market Inside & Out:
Conduct market research, competitive analysis, and client interviews to refine product positioning and drive competitive differentiation. Enable Sales & Customer Success Teams:
Build sales playbooks, training materials, and buyer guides to improve pipeline conversion and deal velocity. Shape Product Strategy:
Work closely with product management to influence pricing, packaging, and roadmap decisions based on customer insights. Drive Industry Awareness:
Develop ROI models, case studies, and infographics to position Therapy Brands as a thought leader in the SaaS healthcare space. What You Bring
4+ years of product marketing experience in a SaaS healthcare environment (Required) Proven ability to craft compelling messaging and positioning for healthcare audiences Experience driving product launches, sales enablement, and go-to-market execution Exceptional storytelling, writing, and communication skills Ability to analyze market trends, buyer behavior, and customer feedback to inform strategy Strong cross-functional collaboration skills in fast-paced, high-growth environments
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate-apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At
Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren't just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands
is an equal opportunity employer.