Legends Hospitality
Senior Marketing Manager - One World Observatory
Legends Hospitality, New York, New York, us, 10261
Description
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.
Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!
ATTRACTIONS
Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.
ONE WORLD OBSERVATORY
Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.
THE ROLE
Legends is seeking an outgoing, self-motivated, flexible and passionate individual to manage the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development. The role reports to the Director of Marketing & Sales, ensuring alignment on strategic goals and operational execution across marketing, sales, and partnership initiatives.
ESSENTIAL FUNCTIONS
Marketing: drives business success for ticket sales and the observatory’s secondary businesses
Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channel
Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
Supervises assigned activities across agencies, direct reports, and other partners
Evaluates effectiveness of campaigns and makes recommendations for future
Delivers management reports on all marketing activity
Recommends resource allocations and manages budgets
In addition to the responsibilities outlined in this job description, the role may include other duties as assigned based on work plans, management directives, client needs, and evolving attraction priorities
Partnerships: drives paid partnership revenue through sponsorship deals and branded activations
Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
Manage new business development including:
Making cold calls and pitching prospects
Designing and developing customized proposals and presentations for prospective partners
Negotiating deals and overseeing the legal process
Executing to Legends’ standards of excellence for fulfillment and activation
Collaborates with Legends Global Partnerships to create and implement new ideas and opportunities that will drive incremental revenue
Evaluates effectiveness of campaigns and makes recommendations for future
Develop and maintain proper sponsorship reporting procedures and databases
Track and manage expenses for all sponsor programs
QUALIFICATIONS
Bachelor’s degree from an accredited college or university preferred
Previous Management Experience is Preferred
Minimum of three years marketing experience
Minimum of three years sponsorship/partnership activation experience
Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and PowerPoint
Established contacts and relationships in the New York, NY market preferred
Demonstrated use of ticketing systems and sales management platforms preferred
COMPENSATION
Salary Range: $80,000 - $85,000 + bonus opportunities, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.
WORKING CONDITIONS
ON-SITE: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
#LI-AQ1
Qualifications
Skills
Preferred
Communication: Expert
Education
Preferred
Bachelors or better in Other
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.
Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!
ATTRACTIONS
Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.
ONE WORLD OBSERVATORY
Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.
THE ROLE
Legends is seeking an outgoing, self-motivated, flexible and passionate individual to manage the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development. The role reports to the Director of Marketing & Sales, ensuring alignment on strategic goals and operational execution across marketing, sales, and partnership initiatives.
ESSENTIAL FUNCTIONS
Marketing: drives business success for ticket sales and the observatory’s secondary businesses
Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channel
Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
Supervises assigned activities across agencies, direct reports, and other partners
Evaluates effectiveness of campaigns and makes recommendations for future
Delivers management reports on all marketing activity
Recommends resource allocations and manages budgets
In addition to the responsibilities outlined in this job description, the role may include other duties as assigned based on work plans, management directives, client needs, and evolving attraction priorities
Partnerships: drives paid partnership revenue through sponsorship deals and branded activations
Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
Manage new business development including:
Making cold calls and pitching prospects
Designing and developing customized proposals and presentations for prospective partners
Negotiating deals and overseeing the legal process
Executing to Legends’ standards of excellence for fulfillment and activation
Collaborates with Legends Global Partnerships to create and implement new ideas and opportunities that will drive incremental revenue
Evaluates effectiveness of campaigns and makes recommendations for future
Develop and maintain proper sponsorship reporting procedures and databases
Track and manage expenses for all sponsor programs
QUALIFICATIONS
Bachelor’s degree from an accredited college or university preferred
Previous Management Experience is Preferred
Minimum of three years marketing experience
Minimum of three years sponsorship/partnership activation experience
Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and PowerPoint
Established contacts and relationships in the New York, NY market preferred
Demonstrated use of ticketing systems and sales management platforms preferred
COMPENSATION
Salary Range: $80,000 - $85,000 + bonus opportunities, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.
WORKING CONDITIONS
ON-SITE: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
#LI-AQ1
Qualifications
Skills
Preferred
Communication: Expert
Education
Preferred
Bachelors or better in Other