The Cordish Companies
MARKETING MANAGER
Marketing Manager Responsibilities include, but are not limited to:
· Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
· Develop marketing calendars, plans, budgets and event recaps for the venues’ events and promotions
· Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.
· Work closely with sponsorship team to ensure all goals are met and exceeded
· Lead the planning and execution of marketing strategies
· Identify and develop strategic layers for promotions and events · Assist in supporting database collection through contests, promotions, campaigns and events
· Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
· Develop strategic partnerships with retailers, restaurants, corporate partners, local teams
· Initiate all marketing requests including graphic requests, ticketing requests, etc.
· Oversee and manage the development and production of the venues’ branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
· Execute and manage all paid advertising for the venues including radio and digital paid advertising
· Assist with venue press releases and media events
· Oversee and approve all digital content and ensure messaging is on brand
· Coordinate and manage all photography and videography for events
· Communicate with senior management regarding marketing initiatives
· Dispersion, tracking, organization of marketing collateral and promotion team
Marketing Manager Qualifications
· Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
· Familiarity with graphic design and or photography
· Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects the brand standards
· Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
· Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
· Problem solving, reasoning, motivating, organizational and training abilities are used often.
· Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
· May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
· May be required to work nights, weekends, and/or holidays.
The Marketing Manager position requires the ability to perform the following:
· Frequently standing up or moving within and outside of the facility
· Carrying or lifting items weighing up to 25 pounds
· Handling objects
Marketing Manager Responsibilities include, but are not limited to:
· Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
· Develop marketing calendars, plans, budgets and event recaps for the venues’ events and promotions
· Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.
· Work closely with sponsorship team to ensure all goals are met and exceeded
· Lead the planning and execution of marketing strategies
· Identify and develop strategic layers for promotions and events · Assist in supporting database collection through contests, promotions, campaigns and events
· Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
· Develop strategic partnerships with retailers, restaurants, corporate partners, local teams
· Initiate all marketing requests including graphic requests, ticketing requests, etc.
· Oversee and manage the development and production of the venues’ branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
· Execute and manage all paid advertising for the venues including radio and digital paid advertising
· Assist with venue press releases and media events
· Oversee and approve all digital content and ensure messaging is on brand
· Coordinate and manage all photography and videography for events
· Communicate with senior management regarding marketing initiatives
· Dispersion, tracking, organization of marketing collateral and promotion team
Marketing Manager Qualifications
· Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
· Familiarity with graphic design and or photography
· Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects the brand standards
· Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
· Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
· Problem solving, reasoning, motivating, organizational and training abilities are used often.
· Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
· May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
· May be required to work nights, weekends, and/or holidays.
The Marketing Manager position requires the ability to perform the following:
· Frequently standing up or moving within and outside of the facility
· Carrying or lifting items weighing up to 25 pounds
· Handling objects