HirexHire
ABOUT US
HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.
We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.
OUR CLIENT
Location: Chicago, IL
Industry: Consumer Staple Products, Cannabis
Company Size: 4,000+ Employees
What They Do: Our client in the cannabis industry currently operates in a quarter of the country with double-digit retail locations and a triple-digit growth rate making them one of the fastest-growing companies in North America. As they avidly tackle nationwide development with cultivation facilities, dispensaries, and their headquarters in Chicago - the demand to fill their teams is at an all-time high.
THE ROLE
We are seeking a seasoned Vice President of Beverage Marketing to lead the development and execution of our client's marketing strategy. The ideal candidate will have a proven track record of building brands, developing high-performing marketing teams, and driving revenue growth, particularly in the beverage sector. You'll be responsible for positioning our brands in a competitive market, driving customer acquisition, and fostering deep brand loyalty across various channels. This role requires a strategic thinker with an entrepreneurial mindset and hands-on approach to executing plans and building the future of beverage brands.
WHAT YOU WILL DO
Develop and execute a comprehensive, data-driven marketing strategy to support company growth and brand positioning. Lead and inspire a growing marketing team, setting clear objectives and ensuring alignment with business goals. Oversee brand positioning, creative direction, and execution of marketing campaigns to strengthen brand equity and drive volume growth. Act as a key strategic partner to executive leadership, sales, and product teams, driving company growth through innovative marketing initiatives. Conduct ongoing consumer research and analysis to identify brand/product opportunities and develop customer segmentation strategies. Manage the brand P&L, including forecasting, budgeting, and spending plans. Design and implement high-impact consumer marketing programs to drive brand awareness, velocity, and sales growth. Establish KPIs to measure the success of marketing initiatives, using data to optimize strategies and maximize ROI. Establish and track brand health metrics to achieve brand growth and health targets. Ensure compliance with company policies, safety procedures, and fair employment practices. WHAT YOU WILL LIKELY NEED
Bachelor's degree required; MBA preferred 12+ years of progressive marketing experience, with 7+ years in team management, preferably within the beverage, food, or CPG industries. Proven track record in brand management, new product development, and leading marketing teams. Experience in driving brand growth and bringing new products to market. Strong commercial and financial acumen, with P&L management and budget forecasting experience. Ability to apply consumer insights to product development using both qualitative and quantitative research methods. Expertise in brand development, creative direction, and executing successful marketing campaigns. Experience working cross-functionally with sales, operations, and leadership teams. Proven ability to lead, build, and manage strong cross-functional teams in fast-paced environments. Highly motivated, innovative, and able to work both independently and collaboratively. Strong communication, critical thinking, and problem-solving skills, with an entrepreneurial mindset. ADDITIONAL REQUIREMENTS
Must pass any required background checks. Must comply with all legal or company regulations for working in the industry. Must possess a valid driver's license Must be a minimum of 21 years of age
HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.
We partner with companies expecting or experiencing high growth which need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.
OUR CLIENT
Location: Chicago, IL
Industry: Consumer Staple Products, Cannabis
Company Size: 4,000+ Employees
What They Do: Our client in the cannabis industry currently operates in a quarter of the country with double-digit retail locations and a triple-digit growth rate making them one of the fastest-growing companies in North America. As they avidly tackle nationwide development with cultivation facilities, dispensaries, and their headquarters in Chicago - the demand to fill their teams is at an all-time high.
THE ROLE
We are seeking a seasoned Vice President of Beverage Marketing to lead the development and execution of our client's marketing strategy. The ideal candidate will have a proven track record of building brands, developing high-performing marketing teams, and driving revenue growth, particularly in the beverage sector. You'll be responsible for positioning our brands in a competitive market, driving customer acquisition, and fostering deep brand loyalty across various channels. This role requires a strategic thinker with an entrepreneurial mindset and hands-on approach to executing plans and building the future of beverage brands.
WHAT YOU WILL DO
Develop and execute a comprehensive, data-driven marketing strategy to support company growth and brand positioning. Lead and inspire a growing marketing team, setting clear objectives and ensuring alignment with business goals. Oversee brand positioning, creative direction, and execution of marketing campaigns to strengthen brand equity and drive volume growth. Act as a key strategic partner to executive leadership, sales, and product teams, driving company growth through innovative marketing initiatives. Conduct ongoing consumer research and analysis to identify brand/product opportunities and develop customer segmentation strategies. Manage the brand P&L, including forecasting, budgeting, and spending plans. Design and implement high-impact consumer marketing programs to drive brand awareness, velocity, and sales growth. Establish KPIs to measure the success of marketing initiatives, using data to optimize strategies and maximize ROI. Establish and track brand health metrics to achieve brand growth and health targets. Ensure compliance with company policies, safety procedures, and fair employment practices. WHAT YOU WILL LIKELY NEED
Bachelor's degree required; MBA preferred 12+ years of progressive marketing experience, with 7+ years in team management, preferably within the beverage, food, or CPG industries. Proven track record in brand management, new product development, and leading marketing teams. Experience in driving brand growth and bringing new products to market. Strong commercial and financial acumen, with P&L management and budget forecasting experience. Ability to apply consumer insights to product development using both qualitative and quantitative research methods. Expertise in brand development, creative direction, and executing successful marketing campaigns. Experience working cross-functionally with sales, operations, and leadership teams. Proven ability to lead, build, and manage strong cross-functional teams in fast-paced environments. Highly motivated, innovative, and able to work both independently and collaboratively. Strong communication, critical thinking, and problem-solving skills, with an entrepreneurial mindset. ADDITIONAL REQUIREMENTS
Must pass any required background checks. Must comply with all legal or company regulations for working in the industry. Must possess a valid driver's license Must be a minimum of 21 years of age