Fanatics
Job Description
Position Overview This role is responsible for designing and driving the strategic integration of merchandising and digital marketing functions to enhance business growth and maintain brand consistency across all channels. Acting as a critical liaison between merchandising and marketing, this position ensures seamless execution of product launches and merchandising initiatives that drive brand equity and consumer engagement. Key Responsibilities
Go-to-Market Strategy & Execution:
Develop and implement comprehensive go-to-market strategies by aligning merchandising and digital marketing teams on business objectives, product storytelling, and campaign execution to optimize brand presence across all channels. Cross-Functional Leadership:
Lead collaboration between merchandising, marketing, and vendor teams, managing communication workflows and serving as the primary point of contact for strategic initiatives. Strategic Project Management:
Oversee the planning and execution of high-impact projects, including brand partnerships and new brand partner website launches, ensuring alignment on timelines, resources, and success metrics. Product Launch Coordination:
Direct the product launch strategy by managing the master launch calendar, coordinating cross-functional requirements, and optimizing execution across all channels for maximum market impact. Merchandising & Marketing Support:
Provide data-driven insights to support merchandising and marketing teams in decision-making, helping drive innovation and best-in-class practices. Collaboration & Insights:
Partner with cross-functional teams (Planning, Analytics, and Brands) to uncover new product opportunities and develop compelling storytelling strategies. Process Optimization:
Identify and implement opportunities to streamline communication and enhance efficiency across merchandising and marketing organizations.
This role requires a strategic thinker with strong project management skills, the ability to drive cross-functional alignment, and a passion for leveraging data to inform marketing and merchandising strategies.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: • Build Championship Teams • Obsessed with Fans • Limitless Entrepreneurial Spirit • Determined and Relentless Mindset
Position Overview This role is responsible for designing and driving the strategic integration of merchandising and digital marketing functions to enhance business growth and maintain brand consistency across all channels. Acting as a critical liaison between merchandising and marketing, this position ensures seamless execution of product launches and merchandising initiatives that drive brand equity and consumer engagement. Key Responsibilities
Go-to-Market Strategy & Execution:
Develop and implement comprehensive go-to-market strategies by aligning merchandising and digital marketing teams on business objectives, product storytelling, and campaign execution to optimize brand presence across all channels. Cross-Functional Leadership:
Lead collaboration between merchandising, marketing, and vendor teams, managing communication workflows and serving as the primary point of contact for strategic initiatives. Strategic Project Management:
Oversee the planning and execution of high-impact projects, including brand partnerships and new brand partner website launches, ensuring alignment on timelines, resources, and success metrics. Product Launch Coordination:
Direct the product launch strategy by managing the master launch calendar, coordinating cross-functional requirements, and optimizing execution across all channels for maximum market impact. Merchandising & Marketing Support:
Provide data-driven insights to support merchandising and marketing teams in decision-making, helping drive innovation and best-in-class practices. Collaboration & Insights:
Partner with cross-functional teams (Planning, Analytics, and Brands) to uncover new product opportunities and develop compelling storytelling strategies. Process Optimization:
Identify and implement opportunities to streamline communication and enhance efficiency across merchandising and marketing organizations.
This role requires a strategic thinker with strong project management skills, the ability to drive cross-functional alignment, and a passion for leveraging data to inform marketing and merchandising strategies.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: • Build Championship Teams • Obsessed with Fans • Limitless Entrepreneurial Spirit • Determined and Relentless Mindset