LanceSoft
Work Location: Remote
Work hours: 8-5 M-F / Hard stop @ 40 hrs/ week Extension: Likely Contract to Hire: Possible
Product Marketing Manager
The right candidate will be excited to deploy their extensive downstream product marketing capabilities and build compelling collateral in a fast-paced and dynamic environment. The right candidate will have experience building strong, trusted relationships with cross-functional stakeholders, including sales and product. Last but not least, the right candidate will also have product launch experience and be comfortable with the speed and ambiguity of an early stage solution.
This position reports to the Head of Product Marketing and Market Research and works closely alongside a Product Marketing Manager focused on the plan and provider segments.
Responsibilities
Bring core value propositions to life through foundational marketing collateral for the employer segment, including: pitch decks, sales sheets, claims documentation, case studies, and more. Create competitive landscape analyses and build deep-dives on core competitors in the metabolic space (for the self-insured employer segment) Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning for self-insured employers. Partner deeply with the Commercial Marketing teams to build compelling campaigns for self-insured employers (working across paid, earned, shared and owned strategies).
Qualifications
Minimum qualifications:
Bachelor's degree in marketing, business or related field. Plus, 5-7 years experience in product marketing, strategic consulting, or product management with 3+ years in healthcare. Experience developing marketing and sales enablement collateral, including: pitch decks, sales sheets, case studies, webinars, and more. Experience marketing or selling a care management solution. Experience developing messaging tailored to B2B customers- especially including self-insured employers. Experience working in a new and/or swiftly evolving market. Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies. Preferred qualifications:
Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback. Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement. Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.
Work hours: 8-5 M-F / Hard stop @ 40 hrs/ week Extension: Likely Contract to Hire: Possible
Product Marketing Manager
The right candidate will be excited to deploy their extensive downstream product marketing capabilities and build compelling collateral in a fast-paced and dynamic environment. The right candidate will have experience building strong, trusted relationships with cross-functional stakeholders, including sales and product. Last but not least, the right candidate will also have product launch experience and be comfortable with the speed and ambiguity of an early stage solution.
This position reports to the Head of Product Marketing and Market Research and works closely alongside a Product Marketing Manager focused on the plan and provider segments.
Responsibilities
Bring core value propositions to life through foundational marketing collateral for the employer segment, including: pitch decks, sales sheets, claims documentation, case studies, and more. Create competitive landscape analyses and build deep-dives on core competitors in the metabolic space (for the self-insured employer segment) Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning for self-insured employers. Partner deeply with the Commercial Marketing teams to build compelling campaigns for self-insured employers (working across paid, earned, shared and owned strategies).
Qualifications
Minimum qualifications:
Bachelor's degree in marketing, business or related field. Plus, 5-7 years experience in product marketing, strategic consulting, or product management with 3+ years in healthcare. Experience developing marketing and sales enablement collateral, including: pitch decks, sales sheets, case studies, webinars, and more. Experience marketing or selling a care management solution. Experience developing messaging tailored to B2B customers- especially including self-insured employers. Experience working in a new and/or swiftly evolving market. Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies. Preferred qualifications:
Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback. Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement. Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.