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L Oreal USA

Director- Global Marketing (Urban Decay)

L Oreal USA, El Segundo, California, United States, 90245

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Director- Global Marketing (Urban Decay)

El Segundo, CA

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Permanent

El Segundo, CA

Marketing

Full - Time

14-Jan-2025

POSITION TITLE: Director, Global Marketing

BRAND : Urban Decay

Location: El Segundo, CA

The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.

MAIN ACCOUNTABILITIES

Define the short and long-term global marketing strategy for the respective category

Develop innovative and out-of-the box product concepts

Identify portfolio gaps through market analysis, trend identification and consumer insights

Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.

Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)

Develop a strong 360 launch strategy for each product – own the consumer journey

Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix

Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose

Accompany the wider 360 teams in preparation of meetings

Responsible for product and content development timelines and senior management approvals to ensure on time delivery

Lead marketing presentations to senior management and international markets

Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact

Manage, train and develop team members

REQUIREMENTS

Knowledge of global marketing and product development

Knowledge of international markets preferred

Highly creative

Out-of-the box thinker and able to produce innovative ideas

Strong pulse for trends

Excellent communication, presentation and concept-writing skills

Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer

Deep understanding of the consumer journey and 360 activations

Digital understanding in relation to concepts/products/execution

Entrepreneurial spirit, attention to detail, customer-first mindset

Proven ability to multi-task and manage complexity

Ability to work in a fast-paced environment and against tight deadlines

Ability to interact effectively and professionally with cross-functional departments

Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)

KNOWLEDGE, SKILLS AND EXPERIENCE

Bachelor’s degree in Marketing or a related field preferred

Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development

Digital/360 experience

Salary Range- 128k-180k + bonus