Tik Tok
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok's position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.
About the Role We are seeking a Marketing Manager, Measurement & Insights to support TikTok's Creator Marketing team by enabling data-driven strategies that optimize campaign performance, audience segmentation, and evolve our long-term measurement strategy. This individual will be responsible for applying advanced data analytics, marketing measurement, and experimentation techniques to inform decision-making and enhance marketing effectiveness.
Responsibilities - Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementality metrics. - Leverage data to support both short-term tactical initiatives and long-term strategic planning for the Creator Marketing team. - Develop and refine audience segmentation models to target creators effectively based on behavior, demographics, and engagement patterns. - Identify key creator cohorts to tailor marketing strategies for improved personalization and engagement. - Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives. - Analyze test results to inform campaign optimizations and validate hypotheses on creator engagement and product adoption. - Build and maintain dashboards, reports, and performance metrics to monitor and communicate campaign results. - Collaborate with cross-functional teams across product, business, and data-science teams to ensure consistency in our tooling and streamlined reporting. - Establish a comprehensive learning agenda across product, marketing, and the broader creator team to prioritize insights and drive continuous improvement. - Partner with product and data science teams to integrate marketing insights into product development roadmaps. - Work closely with product managers, data scientists, and engineers to solve complex business problems. - Present findings and recommendations to stakeholders with clarity and actionable insights.
Qualifications
Minimum Qualifications - Bachelor's degree in Data Science, Marketing Analytics, Statistics, Economics, or a related field. - 5+ years of experience in data analytics, marketing science, or a similar role. - Proficiency in SQL for querying large datasets and developing data pipelines. - Experience with data visualization tools (e.g., Tableau, Power BI). - Strong understanding of audience segmentation, campaign analysis, and marketing funnel optimization.
Preferred Qualifications - Hands-on experience with A/B testing and other experimentation techniques. - Experience working within the consumer, creator, or B2B marketing ecosystem, partnering with full-funnel marketing teams across performance and brand initiatives. - Strong verbal and written communication skills, with the ability to present complex data insights to executive audiences.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok's position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.
About the Role We are seeking a Marketing Manager, Measurement & Insights to support TikTok's Creator Marketing team by enabling data-driven strategies that optimize campaign performance, audience segmentation, and evolve our long-term measurement strategy. This individual will be responsible for applying advanced data analytics, marketing measurement, and experimentation techniques to inform decision-making and enhance marketing effectiveness.
Responsibilities - Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementality metrics. - Leverage data to support both short-term tactical initiatives and long-term strategic planning for the Creator Marketing team. - Develop and refine audience segmentation models to target creators effectively based on behavior, demographics, and engagement patterns. - Identify key creator cohorts to tailor marketing strategies for improved personalization and engagement. - Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives. - Analyze test results to inform campaign optimizations and validate hypotheses on creator engagement and product adoption. - Build and maintain dashboards, reports, and performance metrics to monitor and communicate campaign results. - Collaborate with cross-functional teams across product, business, and data-science teams to ensure consistency in our tooling and streamlined reporting. - Establish a comprehensive learning agenda across product, marketing, and the broader creator team to prioritize insights and drive continuous improvement. - Partner with product and data science teams to integrate marketing insights into product development roadmaps. - Work closely with product managers, data scientists, and engineers to solve complex business problems. - Present findings and recommendations to stakeholders with clarity and actionable insights.
Qualifications
Minimum Qualifications - Bachelor's degree in Data Science, Marketing Analytics, Statistics, Economics, or a related field. - 5+ years of experience in data analytics, marketing science, or a similar role. - Proficiency in SQL for querying large datasets and developing data pipelines. - Experience with data visualization tools (e.g., Tableau, Power BI). - Strong understanding of audience segmentation, campaign analysis, and marketing funnel optimization.
Preferred Qualifications - Hands-on experience with A/B testing and other experimentation techniques. - Experience working within the consumer, creator, or B2B marketing ecosystem, partnering with full-funnel marketing teams across performance and brand initiatives. - Strong verbal and written communication skills, with the ability to present complex data insights to executive audiences.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2