A.C.Coy Company
Overview
Location: Bridgeville, PA. training provided at corporate, 40 minutes away
Job Type: Full Time / Permanent
Work Authorization: No C2C or Sponsorship
The A.C.Coy company has an immediate opening for a Marketing Director who manages all elements of the company's marketing activities, with the goal of generating leads and increasing sales. This includes development and implementation of a rolling twelve-month marketing strategy for the company's products and services. The director will also lead market research, communications and product planning with specific focus on winning price strategies. The director will be intimately responsible for the creation, branding and image of the company. They will supervise a marketing manager and marketing department, acting as a player coach with the ability to step in any role and contribute. They will work closely with our sales department to develop pricing strategies that will help us maximize profits and market share. Finally, you will oversee organizing company conferences, trade shows, and major events.
Responsibilities
Key responsibilities include competitive positioning, pricing, managing all aspects of new product sales launch, sales training, lead-gen programs, events, and input on current product improvements
Market Research and Studies: Conducts primary, secondary, or tertiary research on proposed / new products to validate or refine concepts and identifies potential applications and gaps in the market as new business opportunity. Develops new or refined business strategies and presents to senior executive management for investment decision making
Competitive Analysis: Constantly analyses competition in our target market segments. Refines key elements of client's participation strategy accordingly. Provides competitive analysis summary, battle cards and sales strategies to sales team and Channel Partners
Marketing Team Leadership:
Product Launches & Sales Enablement: Accelerate comprehensive product launches and sales training (so we minimise time lost before hardware EOL)
Price Lists: More frequent Price List publication in concert with a e-newsletter
Improved promotion and communication: Newsletters, targeted editorials and advertising, use of social media
Campaigns: Direction and oversight to all sales lead gen programs
Using research-based data to develop marketing campaigns and strategies that will reach customers and bring in leads
Identifying potential markets for a company's products
Directing the workflow of marketing department staff
Working with other managers and staff to address issues such as budget, contracts and marketing plans
Generating monthly marketing report
Creating marketing plans for new products or services
Collaborating with sales, public relations and product development departments
Develop a yearly budget for the marketing team
Communicate the brand identity with the team
Sift through marketing data to find the important trends
Stay up to date on the latest marketing trends
Attend conferences to further marketing knowledge
Oversee social media strategy and implementation
Develop thought leadership pieces such as an e-book
Create marketing reports to show to executive
Qualifications
Minimum five (5) years of marketing management experience in business-to-business markets. Experience in working with marketing communications professionals in the development of traditional and emphasis toward on-line marketing materials, programs, and campaigns
Solid understanding of and experience in business and/or enterprise software markets, preferably hands-on experience with SMB, FSI and government verticals Demonstrated success in product marketing including; market research, customer needs analysis, marketing requirements documentation, developing and implementing go-to-market plans
Experience and understanding of industrial production and packaging markets, particularly primary product packaging in B2B markets a plus
Exposure to design thinking principles; experience with applying design thinking principles and agile processes to enable innovation in new product design and product lifecycle changes
Strong background marketing complex IT solutions with experience devising marketing strategies for 'value-driven' solutions
Successful track record in prior inbound marketing role(s)
Good understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies with consistent communication to Domestic and Global Channel / Partners
Experience with creation of new business plans, presenting marketing and product strategies to Chairman/Board/CEO and executive audiences - both internally and externally
Proven project management skills and leadership of cross-functional teams
A Bachelor's degree in marketing or engineering from an accredited college or university is required (minimum). A master's degree in related fields is a plus
Job Type: Full Time / Permanent
Work Authorization: No C2C or Sponsorship
The A.C.Coy company has an immediate opening for a Marketing Director who manages all elements of the company's marketing activities, with the goal of generating leads and increasing sales. This includes development and implementation of a rolling twelve-month marketing strategy for the company's products and services. The director will also lead market research, communications and product planning with specific focus on winning price strategies. The director will be intimately responsible for the creation, branding and image of the company. They will supervise a marketing manager and marketing department, acting as a player coach with the ability to step in any role and contribute. They will work closely with our sales department to develop pricing strategies that will help us maximize profits and market share. Finally, you will oversee organizing company conferences, trade shows, and major events.
Responsibilities
Key responsibilities include competitive positioning, pricing, managing all aspects of new product sales launch, sales training, lead-gen programs, events, and input on current product improvements
Market Research and Studies: Conducts primary, secondary, or tertiary research on proposed / new products to validate or refine concepts and identifies potential applications and gaps in the market as new business opportunity. Develops new or refined business strategies and presents to senior executive management for investment decision making
Competitive Analysis: Constantly analyses competition in our target market segments. Refines key elements of client's participation strategy accordingly. Provides competitive analysis summary, battle cards and sales strategies to sales team and Channel Partners
Marketing Team Leadership:
Product Launches & Sales Enablement: Accelerate comprehensive product launches and sales training (so we minimise time lost before hardware EOL)
Price Lists: More frequent Price List publication in concert with a e-newsletter
Improved promotion and communication: Newsletters, targeted editorials and advertising, use of social media
Campaigns: Direction and oversight to all sales lead gen programs
Using research-based data to develop marketing campaigns and strategies that will reach customers and bring in leads
Identifying potential markets for a company's products
Directing the workflow of marketing department staff
Working with other managers and staff to address issues such as budget, contracts and marketing plans
Generating monthly marketing report
Creating marketing plans for new products or services
Collaborating with sales, public relations and product development departments
Develop a yearly budget for the marketing team
Communicate the brand identity with the team
Sift through marketing data to find the important trends
Stay up to date on the latest marketing trends
Attend conferences to further marketing knowledge
Oversee social media strategy and implementation
Develop thought leadership pieces such as an e-book
Create marketing reports to show to executive
Qualifications
Minimum five (5) years of marketing management experience in business-to-business markets. Experience in working with marketing communications professionals in the development of traditional and emphasis toward on-line marketing materials, programs, and campaigns
Solid understanding of and experience in business and/or enterprise software markets, preferably hands-on experience with SMB, FSI and government verticals Demonstrated success in product marketing including; market research, customer needs analysis, marketing requirements documentation, developing and implementing go-to-market plans
Experience and understanding of industrial production and packaging markets, particularly primary product packaging in B2B markets a plus
Exposure to design thinking principles; experience with applying design thinking principles and agile processes to enable innovation in new product design and product lifecycle changes
Strong background marketing complex IT solutions with experience devising marketing strategies for 'value-driven' solutions
Successful track record in prior inbound marketing role(s)
Good understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies with consistent communication to Domestic and Global Channel / Partners
Experience with creation of new business plans, presenting marketing and product strategies to Chairman/Board/CEO and executive audiences - both internally and externally
Proven project management skills and leadership of cross-functional teams
A Bachelor's degree in marketing or engineering from an accredited college or university is required (minimum). A master's degree in related fields is a plus