BlueTriton Brands
Director of Marketing - Purified Brands
BlueTriton Brands, Stamford, Connecticut, United States, 06925
Primo Brands is a prominent beverage company in North America that focuses on healthy hydration. We offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged beverages available in over 150,000 retail outlets.
Job Overview:
We are on the lookout for a Director of Marketing for our Purified Brands Portfolio to join our dynamic team. In this leadership role, you will be responsible for formulating and implementing innovative marketing strategies and detailed go-to-market plans for our billion-dollar brand, Pure Life, as well as other brands like Primo Water and regional favorite Sparkletts. Your efforts will be pivotal in driving growth through our Renovation, Traditional Retail, and unique Refill, Exchange, and Home and Office Delivery services. Key Responsibilities: Lead the development and execution of annual marketing plans for the purified portfolio, ensuring comprehensive tactics across advertising, media, social media, retail, and consumer events to boost awareness and drive profitable business growth. Ensure cross-functional collaboration on the exchange and refill segments of the Primo business by working closely with sales and Water Solutions teams to align go-to-market strategies with sales objectives. Manage relationships with both internal and external agencies, including creative, PR, trade marketing, and media, to deliver compelling brand campaigns that achieve business goals. Collaborate with cross-functional teams (insights, finance, sales, supply chain, water solutions) to drive key business initiatives and maintain alignment throughout the process. Build and lead a high-performing team of five marketing professionals dedicated to driving consumer awareness, engagement, and purchases. Qualifications: 15+ years of experience in marketing and brand management within the CPG sector; an MBA would be advantageous. Proven abilities in budget planning and management, with the capacity to multitask across various projects and stakeholders. Strong knowledge of insights, analytics, and business performance evaluation. Excellent verbal and written communication skills tailored for diverse audiences. Compensation:
The salary range for this position is $199,725 - $239,986, accompanied by a 25% annual bonus opportunity. Salary Disclaimer:
The stated salary range is approximate and based on market research, internal compensation data, and candidate qualifications. Final salary offers will be determined through a comprehensive evaluation of the candidate's experience and skills. Other compensation components, including benefits and bonuses, will be considered. We are committed to fair and equitable compensation practices, promoting open discussions about compensation during the interview process. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer dedicated to fostering a diverse and welcoming work environment. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy and related conditions), sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristics. We welcome applicants with criminal histories in accordance with applicable laws.
We are on the lookout for a Director of Marketing for our Purified Brands Portfolio to join our dynamic team. In this leadership role, you will be responsible for formulating and implementing innovative marketing strategies and detailed go-to-market plans for our billion-dollar brand, Pure Life, as well as other brands like Primo Water and regional favorite Sparkletts. Your efforts will be pivotal in driving growth through our Renovation, Traditional Retail, and unique Refill, Exchange, and Home and Office Delivery services. Key Responsibilities: Lead the development and execution of annual marketing plans for the purified portfolio, ensuring comprehensive tactics across advertising, media, social media, retail, and consumer events to boost awareness and drive profitable business growth. Ensure cross-functional collaboration on the exchange and refill segments of the Primo business by working closely with sales and Water Solutions teams to align go-to-market strategies with sales objectives. Manage relationships with both internal and external agencies, including creative, PR, trade marketing, and media, to deliver compelling brand campaigns that achieve business goals. Collaborate with cross-functional teams (insights, finance, sales, supply chain, water solutions) to drive key business initiatives and maintain alignment throughout the process. Build and lead a high-performing team of five marketing professionals dedicated to driving consumer awareness, engagement, and purchases. Qualifications: 15+ years of experience in marketing and brand management within the CPG sector; an MBA would be advantageous. Proven abilities in budget planning and management, with the capacity to multitask across various projects and stakeholders. Strong knowledge of insights, analytics, and business performance evaluation. Excellent verbal and written communication skills tailored for diverse audiences. Compensation:
The salary range for this position is $199,725 - $239,986, accompanied by a 25% annual bonus opportunity. Salary Disclaimer:
The stated salary range is approximate and based on market research, internal compensation data, and candidate qualifications. Final salary offers will be determined through a comprehensive evaluation of the candidate's experience and skills. Other compensation components, including benefits and bonuses, will be considered. We are committed to fair and equitable compensation practices, promoting open discussions about compensation during the interview process. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer dedicated to fostering a diverse and welcoming work environment. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy and related conditions), sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristics. We welcome applicants with criminal histories in accordance with applicable laws.