Vaco
Vaco Phoenix is seeking a dynamic Vice President of Marketing for a leading client in the cybersecurity industry. In this pivotal role, you will craft and execute the marketing vision while driving business strategies through innovative content development and collaborative marketing efforts. This position is based in Scottsdale, AZ, and our client is eager to fill this role quickly!
Key Responsibilities:
Develop and oversee comprehensive marketing strategies that align with company goals.
Manage demand generation and enhance the company’s online visibility.
Strategically plan and manage the marketing budget effectively.
Create engaging content for web, email, social media, paid advertisements, and other marketing materials.
Lead messaging initiatives for current and upcoming products.
Monitor, analyze, and improve marketing campaigns for optimal performance.
Extend outreach within the community to foster business growth.
Implement incentive programs like referral initiatives to drive engagement.
Collaborate closely with the Sales team to generate high-quality leads.
Direct website content and marketing material creation.
Ensure ongoing collaboration with Sales and Product teams for unified strategies.
Integrate effective CRM methodologies into marketing strategies.
Organize and represent the company at industry events as needed.
Qualifications:
A minimum of 5+ years in a Senior Marketing role.
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in the Cybersecurity or SaaS sectors.
Demonstrated success in conceptualizing and executing marketing campaigns that drive commercial growth.
Vaco is committed to building a diverse workforce and strongly encourages individuals from underrepresented groups to apply.
Equal Opportunity Employer:
Vaco does not discriminate against any employee or applicant based on protected characteristics as required by law.
Vaco does not discriminate against any employee or applicant based on protected characteristics as required by law.