META
Product Marketing Manager, Horizon Experiences
META, Burlingame, California, United States, 94012
Summary:
The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for both driving product market fit and growth for Horizon on both VR and mobile as part of the Horizon Experience product marketing team.Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.
Required Skills:
Product Marketing Manager, Horizon Experiences Responsibilities:
Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and dives into audience needs.
Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
Demonstrate an understanding of the VR and mobile ecosystem for users and be the advocate of the market within the organization
Minimum Qualifications:
Minimum Qualifications:
4+ years of experience in product marketing, product strategy, or relatable experience
Experience collaborating cross-functionally and building consensus among multiple stakeholders (e.g., product managers, engineers, data science, legal, partnerships, user experience research) in an entrepreneurial, fast moving environment
Experience influencing product roadmaps through relevant research and analysis
Experience launching products: creating detailed go-to-market plans including audience definition, positioning statements, clearly defined value propositions, and collaborating with cross-functional partners (Marketing, Legal, Comms, etc.) to identify & execute marketing channels/activations
Preferred Qualifications:
Preferred Qualifications:
Bachelor's degree
MBA degree
Experience with building and launching products with the avatar and gaming spaces
Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment
Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
Interest for and understanding of avatars and virtual economies
Public Compensation:
$128,000/year to $186,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for both driving product market fit and growth for Horizon on both VR and mobile as part of the Horizon Experience product marketing team.Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.
Required Skills:
Product Marketing Manager, Horizon Experiences Responsibilities:
Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and dives into audience needs.
Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
Demonstrate an understanding of the VR and mobile ecosystem for users and be the advocate of the market within the organization
Minimum Qualifications:
Minimum Qualifications:
4+ years of experience in product marketing, product strategy, or relatable experience
Experience collaborating cross-functionally and building consensus among multiple stakeholders (e.g., product managers, engineers, data science, legal, partnerships, user experience research) in an entrepreneurial, fast moving environment
Experience influencing product roadmaps through relevant research and analysis
Experience launching products: creating detailed go-to-market plans including audience definition, positioning statements, clearly defined value propositions, and collaborating with cross-functional partners (Marketing, Legal, Comms, etc.) to identify & execute marketing channels/activations
Preferred Qualifications:
Preferred Qualifications:
Bachelor's degree
MBA degree
Experience with building and launching products with the avatar and gaming spaces
Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment
Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
Interest for and understanding of avatars and virtual economies
Public Compensation:
$128,000/year to $186,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.