VetJobs
Job DescriptionATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.JOB DESCRIPTIONYou're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. Through both an increased investment in and an organizational prioritization of social media, Kimberly-Clark's North American brands have committed to evolving their social presence and strategies. In support of that commitment, we're looking for an experienced, sharp social media analyst capable of transforming raw social media data into actionable insights by tracking, analyzing, and interpreting user behavior, engagement patterns, and campaign performance across various platforms. Using advanced analytics tools and statistical methods, the Social Media Data Analyst will be responsible for identifying trending topics & themes, measuring ROI on social media initiatives, and providing data-driven recommendations that help optimize content strategy and audience targeting. Through their analysis, they will enable our brands to make informed decisions about social media investments, improve customer engagement, and ultimately drive better business outcomes by understanding what resonates with our audiences and why.In this role, you will:Design and implement comprehensive tracking systems to monitor social media KPIs across all platforms, ensuring accurate data collection and measurement of engagement, reach, and conversion metricsConduct in-depth analysis of social media campaigns, creating detailed performance reports that highlight ROI, audience behavior patterns, and content effectivenessUtilize advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and provide data-driven recommendations for content optimization and audience targetingBuild and maintain custom dashboards that visualize key social media metrics, making complex data accessible and actionable for stakeholders across the organizationPerform competitive analysis and benchmark reporting to track brand performance against industry standards and competitors' social media presenceCollaborate with the Brand, Social Media, and Insights & Analytics teams to establish meaningful performance metrics and goals, providing regular insights to guide strategy developmentGenerate regular reports on sentiment analysis, tracking brand health, share of voice, and customer perception across social platformsDevelop and maintain documentation of data collection methodologies, analysis procedures, and reporting frameworksIdentify opportunities for automation and efficiency improvements in data collection and analysis processes, implementing solutions to streamline workflowAdditional Qualifications/ResponsibilitiesRequired:Bachelor's degree in advertising, marketing, data analytics or related field5+ years' experience in a relevant social role, with a minimum of 3 years in a data-focused strategic or client services role on a social teamBackground in social content strategy, organic, paid and earned/influencer marketing with a history of optimizing social campaigns & initiatives through data-driven insights, measurement & reporting.Deep understanding of the social media landscape and social platform algorithms.Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels. Ability to story tell well via PowerPoint & data reporting.Experience with social analytics tools and track record of synthesizing insights into actionable recommendations & guidance. Experience with native social platforms, Sprinklr and/or comparable platforms strongly preferred.Ability to manage and influence stakeholders at various levels of seniority across a highly matrixed organization.Preferred:Experience providing insights for large brands and/or national campaignsExperience concepting, creating, and posting brand content across owned social channelsAbility to ideate and concept creative optimizations both independently and in collaboration with team membersExperience within an agency is a plusSalary Range: $79,000 - $93,000 USD