Gatorworks
Marketing strategy is a somewhat ubiquitous term nowadays, but our team is looking for someone specifically trained in the oversight of various digital marketing campaigns. Ranging from paid and organic search efforts to programmatic and social media strategy, we have an opportunity for an experienced analyst who looks at a client's marketing from a holistic perspective. We are looking for someone who doesn't shy away from numbers and excels in objective reasoning, all while being able to deliver results and be held to a campaign's overall performance. If you understand the strengths and weaknesses of services like SEO, PPC, and Remarketing, while having a firm grasp of audience targeting, you could be the right fit for Gatorworks. We're an agency that focuses on delivering highly customized marketing services to our clients and looking for people passionate about digital, analytically inclined, and focused on getting results. As a digital marketing partner to our clients, we believe in full transparency and accountability for all our campaigns. Primary Responsibilities:Meet with prospective clients, assess their needs, and craft a digital marketing strategyMeet with clients to assess whether the determined strategy is creating a positive ROI for them Analyze performance metrics to ensure positive outcomes and provide actionable insights for optimization.Conveying strategic ideas to clients, Account Managers, and specialists at Gatorworks Conducting SEO Audits on prospective client sites and their presence on search enginesOptimizing content written by our team for SEO purposesAddress analytics and digital marketing-related inquiries from clients promptly and effectively.Reporting on Digital Marketing implementation and ongoing servicesInspecting and auditing Pay-Per-Click Campaigns for sales prospects. Provide strategic directions for digital marketing efforts across all digital marketing services and platforms on a per-client basis Work with website design team to implement digital marketing best practices for increased conversionsCommunicate and clarify reporting and analysis to clients Review, audit, and revise elements of other digital marketing campaigns to optimize for better results.Minimum QualificationsExperience working in the digital marketing industry and understanding of client business needs3+ years of hands-on experience in Digital Marketing with the following subject matter: SEO/SEM/Social/DisplayBroad knowledge of the digital marketing industryAssociate or Bachelor degree in marketing, communications, digital advertising, or a related fieldSuperior organizational and time management skills, as well as attention to detailProven experience formulating and driving successful digital strategy or digital advertising plansExceptional verbal, written, and interpersonal communication skills with experience working with all levels of an organization, including C-level executivesAbility to identify, articulate, and defend insights and recommendations to our digital marketing teamAptitude for uncovering and analyzing clients' spoken and unspoken goals and needsA positive, problem-solving attitudeBonus Points:Proficient in creating, interpreting, researching, and using insights from Google AnalyticsAbility to analyze Google Ads, SEO Campaigns, Targeted Display campaignsSkill with email marketing, social media marketing, and/or content marketingGoogle Analytics, Google Ads, Hubspot, or related certificationsWhat You'll GetGreat work-life balanceCompetitive base salary depending on experienceFull benefits, including health insuranceLong-term and short-term disability, life insurance, and vision/dentalCompetitive 401(k) retirement matchingPaid Holidays and VacationPaid day of service for a non-profit of your choiceMatching financial contribution to a non-profit of your choiceRegular outings and happy hoursWork with a team of creative, passionate people who build custom websites and digital marketing campaigns for a diverse set of industries and clientsFully renovated, modern new officeAbout GatorworksGatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic digital marketing and website design services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. We operate our business using the EOS model which promotes transparency, open communication, and accountability across the organization.While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work-life balance and often have outings as a team.Gatorworks is an equal-opportunity employer.