Marketing & Communication Specialist Job at Estes Park Health in Estes Park

ESTES PARK HEALTH COMPANY DESCRIPTION:

Estes Park Health exists to make a positive difference to the health and well-being of all we serve. Located about 90 miles northwest of Denver, at 7,522 feet above sea level, Estes Park Health sits in the heart of the Rocky Mountains. As a gateway to Rocky Mountain National Park, the adventurous lifestyle Estes Park supplies open endless outdoor opportunities for our staff. We promote a healthy work-life balance to give our staff the time to enjoy the “playground” that is Colorado.

From pediatrics to geriatrics, Estes Park Health supplies a full spectrum of care for our friends, neighbors, and visitors in the entire Estes Park Valley and Rocky Mountain National Park. Today, over 18,000 patients—residents and visitors alike—see our health care teams for both outpatient and inpatient services.

SUMMARY:

The Marketing Communication Specialist is responsible for promoting the company’s products and services to existing and prospective patients, customers, and employees through strategic use of graphics, logos, and other promotional products. This position will also be responsible for all aspects of Estes Park Health’s social media groups, to attract and interact with targeted virtual communities and network users.

DUTIES:

• Collaborates with Estes Park Health directors and senior staff to fully understand product and communication needs. 
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique. 
• Based on assessment, drafts, and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia. 
• Collaborates with companies and communities in the Estes Park and North Range areas for employee benefits and perks. 
• Creates and coordinates multimedia packages. 
• Evaluates success of campaigns when completed. 
• Attends trade shows and community fairs and staffs the company booth. 
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. 
• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. 
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. 
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions. 
• Performs other duties as assigned. 

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field. 

• 2 years of related experience in marketing, communications, and/or social media preferred.  

• Proficient with Microsoft Office Suite or related software. 

PAY RANGE:

$27.00 - $36.72 per hour

BENEFITS:

We offer a full range of benefits to fit your needs and family for full time and part time employees!

All employees are enrolled in a Money Purchase Pension Plan 401(a) which replaces Social Security contributions.  You control the investments on-line yourself or with you financial advisor to help it grow.  We also offer a 457(b) plan for you to ad additional funds to your investments.

Medical – Choose from a HSA or PPO medical plan with pre-tax spending accounts.
Dental – An affordable all-inclusive services plan.  No need to choose from 2 or 3 options.
Vision – Just for you or your whole family.
Paid Time Off – Personal and sick leave immediately available as accrued each pay period.
Medical Transport – Add MASA as a supplemental for both Air and Ground usable in all 50 states.
Accident and Critical Illness – For those unexpected life issues that may happen. Cash payouts to you.
Term Life and AD&D INS. – Free to full and part time employees.
Voluntary Life Ins. – Additional coverage for you to purchase for yourself, spouse and or children.
Short Term Disability – 2 levels to purchase for your needs.
Long Term Disability – Free to you while employed.
Employee Assistance Program – A comprehensive program for you and your family member which includes a national provider network for counseling services, life balance services, legal and financial services

Statement Regarding Initial Application:

In accordance with the Job Application Fairness Act, any applicant filling out this initial application will not need to disclose any age-identifying information. This standard is upheld in any additional documents submitted alongside this initial application. Any resumes, or additional documentation, that have information that would disclose an applicant’s age can be redacted at the applicant’s discretion.