Marketing Content Lead Job at Summit Utilities in Fort Smith

Summit Utilities Marketing Content Lead in Fort Smith, Arkansas Join our Growing Team and see why Summit Utilities, Inc was named as one of the Fastest Growing Denver Area Private Companies 2019 and 2020; Best Places to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Places to Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri 2023. Summit was also recently named one of Forbes 2023 Americas Best Small Employers. Summit is a growing natural gas utility company providing safe, reliable, and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri, and Oklahoma. Being part of the Summit team means embracing excellence, diversity, and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers and the communities where we live. We aim to bring warmth and energy to everything we do. We have an exciting opportunity for a Marketing Content Lead who can work remote from any of the following states: AR, MO, ME, TX, or OK. POSITION SUMMARY As Summit's Marketing Content Lead, you will craft compelling copy for various materials and channels while collaborating with the design team. You'll manage social media across platforms to uphold our brand voice, engage customers, and foster positive relationships. Additional responsibilities include creating print materials, maintaining the social media marketing calendar, real-time event coverage, and cross-functional collaboration. Staying current with industry trends, you will enhance our content strategies. This fast-paced role demands strong quality control skills, including proofreading and editing. PRIMARY DUTIES AND RESPONSIBILITIES Copywriting and Blog Writing: Create engaging copy for websites, landing pages, e-mails, social media, and blog articles. Collaborate with the design team to ensure alignment with visual elements. Social Media Management: Develop and manage social media content across platforms. Schedule posts, monitor engagement, and respond to customer interactions promptly and professionally. Customer Engagement: Assist the Customer Experience team by crafting responses to customer inquiries, comments, and feedback on social media. Print Material Support: Write customer-facing print materials such as brochures, flyers, and bill inserts, ensuring alignment with brand messaging. Content Strategy: Contribute to content strategies that align with marketing goals and target audiences. Generate innovative ideas for new initiatives and campaigns. Content Calendar Management: Collaborate with the Marketing Coordinator to maintain the content calendar, ensuring alignment with campaigns and events. Event Coverage: Attend company events to create real-time content, manage live posts, and engage with audiences. Crisis Management: Assist in developing protocols for addressing potential crisis-related issues on social media. Respond to sensitive issues or negative feedback appropriately. Training and Development: Support the Manager of Social Media and Content Strategy with team training on writing techniques, social media etiquette, and content strategy. Project Management: Manage multiple projects simultaneously, meeting deadlines and maintaining high-quality output. Summit Utilities is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law. #J-18808-Ljbffr