Trinity Health
Director, Marketing & Communications
Trinity Health, Silver Spring, Maryland, United States, 20905
Trinity Health Director, Marketing & Communications - Silver Spring, Maryland
Job Title: Director, Marketing & Communications
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. Employment Type: Full Time Position Type: Exempt Holy Cross is looking to hire a dynamic Director to lead the Marketing and Communications Department in accord with the mission and core values of Trinity Health and Holy Cross Health. Position Overview: This position strategically leads and manages the marketing and branding efforts of Holy Cross Health and its operating divisions (Holy Cross Hospital, Holy Cross Germantown Hospital, Holy Cross Health Network and Holy Cross Health Foundation) to advance the organization's brand, drive growth, and support other strategic priorities. What We Offer: Benefits – Medical, Dental & Vision, PTO, Free Parking, Metro Access, Tuition Reimbursement, 403(b) and DailyPay Payroll Advance Program Relocation Assistance Location: Holy Cross Health has two hospitals and four healthcare centers all a short driving distance from Washington DC and Baltimore, MD. Key Responsibilities: This high-profile position provides leadership and direction in the areas of brand position, message and creative development; market research; strategic marketing and advertising initiatives targeting consumers, patients, physicians, donors, colleagues, and other audiences. Marketing in support of fundraising efforts; marketing infrastructure, marketing technology, and digital marketing strategy; content strategy, development, and channel management; and other marketing, communication, and outreach efforts. Plans and manages the marketing budget; leads and directs the marketing team; oversees external agencies and consultants; provides marketing leadership for joint ventures, affiliations, and partnerships. Establishes marketing policies and practices; evaluates marketing efforts; and works collaboratively across Holy Cross Health and Trinity Health. Proven success cultivating collaborative relationships with internal and external stakeholders across a large and comprehensive health system. Reports to:
VP, Regional Marketing & Communications Minimum Licensure/Certification Required: Bachelor's degree from an accredited college or university in an appropriate discipline such as Marketing, Public Relations, Journalism, Communications, or a related field required. Master's degree in marketing or an MBA preferred. Minimum of 10+ years of senior-level experience leading a team and operating a department that includes marketing, public relations, communications, and media, preferably in a healthcare setting. 5 years of digital marketing experience. Minimum Knowledge, Skills, and Abilities Required: Expertise in marketing/digital marketing, strategic marketing plans, advertising, public/community relations, executive and internal communications, brand management, crisis communication management, and organizational and team leadership. Demonstrated skills in all areas of marketing and communications including advertising and integrated marketing campaigns, SEO and SEM, viral techniques, public and media relations, content creation, and leveraging social networks and mobile apps. Experience in website management. Financial/budget management skills. Exceptional interpersonal, verbal and written communication, organizational and planning skills. Ability to build and sustain relationships with many internal and external constituencies, including the media, board members, executive team, service line leaders, providers, and others. Pay Range:
$63.59-95.39 Pay is based on experience, skills, and education. Exempt positions under the Fair Labor Standards Act (FLSA) will be paid within the base salary equivalent of the stated hourly rates. The pay range may also vary within the stated range based on location. Holy Cross Health is an Equal Employment Opportunity (EEO) employer. Qualified applicants are considered for employment without regard to Minority/Females/disabled/Veteran (M/F/D/V) status. About Us: Holy Cross Health is a Catholic, not-for-profit health system that serves more than 240,000 individuals each year from Maryland's two largest counties — Montgomery and Prince George's counties. Holy Cross Health earns numerous national awards, clinical designations, and accreditations across a wide range of specialties for providing innovative, high-quality health care services. Our Commitment to Diversity and Inclusion: Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves.
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Job Title: Director, Marketing & Communications
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position. Employment Type: Full Time Position Type: Exempt Holy Cross is looking to hire a dynamic Director to lead the Marketing and Communications Department in accord with the mission and core values of Trinity Health and Holy Cross Health. Position Overview: This position strategically leads and manages the marketing and branding efforts of Holy Cross Health and its operating divisions (Holy Cross Hospital, Holy Cross Germantown Hospital, Holy Cross Health Network and Holy Cross Health Foundation) to advance the organization's brand, drive growth, and support other strategic priorities. What We Offer: Benefits – Medical, Dental & Vision, PTO, Free Parking, Metro Access, Tuition Reimbursement, 403(b) and DailyPay Payroll Advance Program Relocation Assistance Location: Holy Cross Health has two hospitals and four healthcare centers all a short driving distance from Washington DC and Baltimore, MD. Key Responsibilities: This high-profile position provides leadership and direction in the areas of brand position, message and creative development; market research; strategic marketing and advertising initiatives targeting consumers, patients, physicians, donors, colleagues, and other audiences. Marketing in support of fundraising efforts; marketing infrastructure, marketing technology, and digital marketing strategy; content strategy, development, and channel management; and other marketing, communication, and outreach efforts. Plans and manages the marketing budget; leads and directs the marketing team; oversees external agencies and consultants; provides marketing leadership for joint ventures, affiliations, and partnerships. Establishes marketing policies and practices; evaluates marketing efforts; and works collaboratively across Holy Cross Health and Trinity Health. Proven success cultivating collaborative relationships with internal and external stakeholders across a large and comprehensive health system. Reports to:
VP, Regional Marketing & Communications Minimum Licensure/Certification Required: Bachelor's degree from an accredited college or university in an appropriate discipline such as Marketing, Public Relations, Journalism, Communications, or a related field required. Master's degree in marketing or an MBA preferred. Minimum of 10+ years of senior-level experience leading a team and operating a department that includes marketing, public relations, communications, and media, preferably in a healthcare setting. 5 years of digital marketing experience. Minimum Knowledge, Skills, and Abilities Required: Expertise in marketing/digital marketing, strategic marketing plans, advertising, public/community relations, executive and internal communications, brand management, crisis communication management, and organizational and team leadership. Demonstrated skills in all areas of marketing and communications including advertising and integrated marketing campaigns, SEO and SEM, viral techniques, public and media relations, content creation, and leveraging social networks and mobile apps. Experience in website management. Financial/budget management skills. Exceptional interpersonal, verbal and written communication, organizational and planning skills. Ability to build and sustain relationships with many internal and external constituencies, including the media, board members, executive team, service line leaders, providers, and others. Pay Range:
$63.59-95.39 Pay is based on experience, skills, and education. Exempt positions under the Fair Labor Standards Act (FLSA) will be paid within the base salary equivalent of the stated hourly rates. The pay range may also vary within the stated range based on location. Holy Cross Health is an Equal Employment Opportunity (EEO) employer. Qualified applicants are considered for employment without regard to Minority/Females/disabled/Veteran (M/F/D/V) status. About Us: Holy Cross Health is a Catholic, not-for-profit health system that serves more than 240,000 individuals each year from Maryland's two largest counties — Montgomery and Prince George's counties. Holy Cross Health earns numerous national awards, clinical designations, and accreditations across a wide range of specialties for providing innovative, high-quality health care services. Our Commitment to Diversity and Inclusion: Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves.
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