Illinois Action For Children
Assistant Director, Digital Marketing & Communications
Illinois Action For Children, Chicago, Illinois, United States, 60290
Under the direction of the Director of Marketing & Communications, the Assistant Director of Digital Marketing & Communications (ADDMC) leads the ongoing development and management of the intranet, external web site(s), and other digital communications for Illinois Action for Children (IAFC). This includes facilitating collaboration, connectivity, and timely communication with the organization. The ADDMC is responsible for generating analytics to track and ensure the success of all digital marketing campaigns. The ADDMC creates graphic design conceptualization and execution in both digital and analog formats. The role requires the ability to liaise within the marketing function of IAFC and then translate that marketing vision into technology activation to deliver on marketing and organizational goals. All work must be completed with minimum supervision and in accordance with organization standards.
Find out more about this role by reading the information below, then apply to be considered. ESSENTIAL DUTIES AND RESPONSIBILITIES
include but are not limited to the following. The organization reserves the right to add to, delete, change or modify the essential duties and responsibilities at any time. Spearhead updating, tracking, and reporting on the Illinois Action for Children’s intranet and internet platforms. Scope needs, define project objectives, and develop web-based solutions to build consensus among target audiences. Design digital and print marketing collateral for the organization, such as flyers, simple brochures, invitations, social media graphics, etc. utilizing the Adobe Creative Suite and Canva. Create and direct all content for digital marketing collateral. Monitor and assess online website traffic and create analytic reports as needed, particularly Google analytics, to ensure we meet established goals. Drive traffic to IAFC’s website and microsites, monitor click-through rates, weekly traffic, and engagement. Manage SEO optimization to help build targeted traffic to the website. Provide monthly reports to the Director of Marketing & Communications. Oversee IAFC’s Content Management System to ensure positive user experience. Build, deploy and report on email communications for external audiences. Conduct A/B testing to maximize engagement among target audiences. Evaluate and recommend new web application systems, tools and technologies to ensure a cohesive, current information system and application infrastructure portfolio. Manage the integration of data between platforms and streamline efficiencies to ensure systems seamlessly interconnect and to enhance productivity and workflow. Ensure technical multimedia needs are secured and configured for IAFC events, including audio, video, and other electronic platforms. Develop, execute and maintain brand standards throughout all mediums. Work closely with IT staff, vendors, and consultants who provide infrastructure and technology support, and other related matters. Lead prototype, wireframe, design, code and optimize websites according to best practices and provide additional support and updates as needed. Host departmental training sessions to educate staff on various IAFC digital marketing initiatives. Work in collaboration with the Director of Marketing & Communications, as required. Assist with the development and execution of online fundraising efforts for departmental events. Maintain legal information of contractual agreement and content ownership, Digital Rights Management (DRM). The organization may assign other duties/projects at its discretion. EDUCATION and/or EXPERIENCE: Bachelor's degree and two to five years related experience and/or training. OTHER SKILLS AND ABILITIES: Familiarity with capabilities of various data storage options and database back-ends. Familiarity with capabilities of various web server and application platforms. Benefits of Working at IAFC: Working with passionate team members
that are driven by our Mission: Illinois Action for Children is a catalyst for organizing, developing and supporting strong families and powerful communities where children matter most. We strive to foster and implement a culture of diversity, equity, and inclusion
across our organization. We know it is not only critical to the success of diversity initiatives - but instrumental in creating an unbiased and inclusive workplace! It not only relates to the diverse clients we serve but also creates a positive employee experience. We offer an extensive benefits package that adds value to your total compensation. Our benefits include: Health, dental and vision insurance plans with company contribution of 95% for single coverage. 401k with company match. Generous PTO – first year-23 days, the second year-28 days, the third year and on - 35 days. 11 Paid Holidays and 1 Floating Holiday. Tuition Reimbursement. Flexible Spending Account. STD & LTD insurance. Location: Uptown, Chicago Salary range: $70,500 - $86,400 - compensation commensurate with experience and education. IL Action for Children is EEO/M/F/V/D employer. While we desire for this job posting to be comprehensive, all aspects of the position may be amended at any time at the discretion of IAFC including job duties, work location and/or work schedule.
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Find out more about this role by reading the information below, then apply to be considered. ESSENTIAL DUTIES AND RESPONSIBILITIES
include but are not limited to the following. The organization reserves the right to add to, delete, change or modify the essential duties and responsibilities at any time. Spearhead updating, tracking, and reporting on the Illinois Action for Children’s intranet and internet platforms. Scope needs, define project objectives, and develop web-based solutions to build consensus among target audiences. Design digital and print marketing collateral for the organization, such as flyers, simple brochures, invitations, social media graphics, etc. utilizing the Adobe Creative Suite and Canva. Create and direct all content for digital marketing collateral. Monitor and assess online website traffic and create analytic reports as needed, particularly Google analytics, to ensure we meet established goals. Drive traffic to IAFC’s website and microsites, monitor click-through rates, weekly traffic, and engagement. Manage SEO optimization to help build targeted traffic to the website. Provide monthly reports to the Director of Marketing & Communications. Oversee IAFC’s Content Management System to ensure positive user experience. Build, deploy and report on email communications for external audiences. Conduct A/B testing to maximize engagement among target audiences. Evaluate and recommend new web application systems, tools and technologies to ensure a cohesive, current information system and application infrastructure portfolio. Manage the integration of data between platforms and streamline efficiencies to ensure systems seamlessly interconnect and to enhance productivity and workflow. Ensure technical multimedia needs are secured and configured for IAFC events, including audio, video, and other electronic platforms. Develop, execute and maintain brand standards throughout all mediums. Work closely with IT staff, vendors, and consultants who provide infrastructure and technology support, and other related matters. Lead prototype, wireframe, design, code and optimize websites according to best practices and provide additional support and updates as needed. Host departmental training sessions to educate staff on various IAFC digital marketing initiatives. Work in collaboration with the Director of Marketing & Communications, as required. Assist with the development and execution of online fundraising efforts for departmental events. Maintain legal information of contractual agreement and content ownership, Digital Rights Management (DRM). The organization may assign other duties/projects at its discretion. EDUCATION and/or EXPERIENCE: Bachelor's degree and two to five years related experience and/or training. OTHER SKILLS AND ABILITIES: Familiarity with capabilities of various data storage options and database back-ends. Familiarity with capabilities of various web server and application platforms. Benefits of Working at IAFC: Working with passionate team members
that are driven by our Mission: Illinois Action for Children is a catalyst for organizing, developing and supporting strong families and powerful communities where children matter most. We strive to foster and implement a culture of diversity, equity, and inclusion
across our organization. We know it is not only critical to the success of diversity initiatives - but instrumental in creating an unbiased and inclusive workplace! It not only relates to the diverse clients we serve but also creates a positive employee experience. We offer an extensive benefits package that adds value to your total compensation. Our benefits include: Health, dental and vision insurance plans with company contribution of 95% for single coverage. 401k with company match. Generous PTO – first year-23 days, the second year-28 days, the third year and on - 35 days. 11 Paid Holidays and 1 Floating Holiday. Tuition Reimbursement. Flexible Spending Account. STD & LTD insurance. Location: Uptown, Chicago Salary range: $70,500 - $86,400 - compensation commensurate with experience and education. IL Action for Children is EEO/M/F/V/D employer. While we desire for this job posting to be comprehensive, all aspects of the position may be amended at any time at the discretion of IAFC including job duties, work location and/or work schedule.
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